Top 10 Facts about Influencer Marketing

in 2019

Influencer marketing is one of the leading marketing strategies at the moment. This marketing strategy entails the use of an influential person with strong followers on various social media platforms. Their followers are mostly your potential customers. There are a couple of facts worth noting down before using influencer marketing strategies. This helps brands reap maximum profit from their selected strategies.

Find right YouTuber for your brand with InflueNex. Find Now >>

Part 1: 10 Facts about Influencer Marketing in 2019

There are a couple of a couple of influencer marketing facts worth noting down. This helps brands perfectly understand this marketing strategy before applying it. Here are a couple of facts about influencer marketing worth noting down.

1. A lot of women use social media for their purchasing advice

This fact applies to brand who target women as their primary customers. Therefore, brands should use social media platforms to entice women on purchasing your services or products. Women also pay keen attention on advices from the influencers. Therefore, brands should be present across various online social media platforms.

They should also look for the right influencer who will entice women to purchase their products. Studies also reveal the number of women using social media platforms has increased.

Facts about Influencer Marketing - A lot of women use social media for their purchasing advice

2. A large fraction of teenagers trust influencers than brands

Influencers command huge followers across social media platforms. A large fraction of teenagers trust influencers when compared to brands. It is almost impossible for new brands to attain the same level of trust as those of renowned influencers. Influencer marketing uses influencers to market brands. Furthermore, a lot of teenagers copy what their influencer do. Therefore, brands should look for an influencer who will connect with teenagers.

Facts about Influencer Marketing - A large fraction of teenagers trust influencers than brands

3. Brands earn rough $6 for every dollar spent

Influencer marketing is one of the most profitable marketing strategies. Statics have estimated that brands earn six dollars for every dollar spent on influencer marketing. Influencer marketing is outshining email marketing and paid searches, among others. Earnings can rise, depending on the selected influencer.

Facts about Influencer Marketing - Brands earn rough $6 for every dollar spent

4. Facebook and YouTube are the leading social media platforms

A lot of influencer marketing strategies are applied on both Facebook and YouTube. These 2 platforms attract billions of users every day. Furthermore, these platforms are open to anyone, regardless of his/her age group. Therefore, brands should consider these two social media platforms in their influencer marketing campaigns.

Facts about Influencer Marketing - Facebook and YouTube are the leading social media platforms

5. People follow social media purchasing guides and recommendations

Two-thirds of social media users seek opinion from influencers, friends and families members before purchasing any product. This was seen as an opportunity by marketers to entice social media users to purchase a specific brand’s products through influencers.

Facts about Influencer Marketing - People follow social media purchasing guides and recommendations

6. Beauty and fashion brands are using influencers

Fashion and beauty brands are currently using influencers to market their products. People tend to imitate what their idols look like or wear. Brands which don’t adopt influencer marketing have a hard time with their marketing strategies. Fashion and beauty brands should go for influencers who will assist them make profit.

Facts about Influencer Marketing - Beauty and fashion brands are using influencers

7. Influencer marketing is growing fast

Brands focus on generating profit, isn’t it? Well; influencer marketing can help brands generate profit within the shortest time possible. It all depends on their selected audience, the hired influencer and the quality of products on market.

Facts about Influencer Marketing - Influencer marketing is growing fast

8. Social media users are currently blocking ads

A large fraction of online users find ads irritating. As a result, they block them. This can be frustrating for brands that rely solely on ads. Well; influencer marketing entails using influencers. Therefore, a person will simply click on the influencer they are following and check out their content.

Facts about Influencer Marketing - Social media users are currently blocking ads

9. Personalized marketing strategies

Influencer marketing is unique because it can be personalized to suit individual’s needs. Influencers work on the instructions presented to them by the hired brand.

Facts about Influencer Marketing - Personalized marketing strategies

10. Twitter users purchase trending products

Twitter influencers have an upper hand when compared to other platforms. Twitter allows influencers to directly interact with their followers.

Facts about Influencer Marketing - Twitter users purchase trending products

Part 2: Handling Your Influencer Marketing Business Strategies

As earlier stated, Influencer marketing strategies work differently on brands. Therefore, understanding a couple of social media marketing facts helps brands enhance their marketing strategies. The above facts can help taking your influencer marketing to the next level.

InflueNex applies all influencer marketing facts stated above. This platform enables users to manage their social marketing business with ease. InflueNex offers great features for brands and influencers, including searching, managing, analyzing and contacting influencers, and it also enables you to track effects of your campaign videos. In this following tutorial, we're going to introduce how to use InflueNex in detail.

Key features of InflueNex

  • Find Influencers - Use influencer searching engine and advanced filters to find influencers with ease.
  • Manage Influencers - Add influencers to personalized groups and manage them easily.
  • Analyze Influencers - Analyze the channels of influencers and view his/her channel's performance with details.
  • Contact Influencers - Contact a single influencer or multiple influencers directly.
  • Track Effects - Track effects of your campaign video with every detail.

Ho to Use InflueNex

Step 1. Log in InflueNex

Firstly, go to InflueNex.com and click the Create an Account button at the upper right corner. Then fill in the column in the pop-up dialog. After that, you can log in Influex. If you already have an InflueNex account, you'll only need to click the Log In button beside the Create an Account button.

Facts about Influencer Marketing - Log in InflueNex

Step 2. Make up Your Search Settings

Now you can enter the keyword(s) which you think can help you to find the influencers you want. And you can use the advanced filters below the searching column to make your search more specific.

Facts about Influencer Marketing - Make up Your Search Settings

Step 3. Browse Matched Searching Results

When you've made up all the settings, you can click the Search button at the right side of the searching column to start searching for influencers. InflueNex will display the searching results below the searching column. Each result will contain the name of the channel, the subscriber, total posts, total video views, etc.

Facts about Influencer Marketing - Browse Matched Searching Results

Step 4. Look into the Influencer's Details

You may find one influencer which meets your requirements best, and you can click the name of the influencer to view the detailed information of this influencer. In the detailed information page of the influencer, you can see the engagement, estimating price range, audience analyze and more helpful statistics about this influencer. Moreover, the InflueNex Score at the right side of the name indicates the quality of this influencer.

Facts about Influencer Marketing - Look into the Influencer's Details

Step 5. Get Connected with Influencers

If you think the influencer is good, you can click the Send Invitation button at the right side of the channel name to send a collaboration email to this influencer.

Facts about Influencer Marketing - Get Connected with Influencers

Step 6. Track Effects of Your Campaign Video

If you want to track the effects of your campaign video, you can click the Tracking words in the drop-down menu of Key Features, and then you'll be navigated to the tracking page. Now you can type in the information of the video to start tracking.

Facts about Influencer Marketing - Track Effects of Your Campaign Video

Conclusion:

What are you waiting for? Consider InflueNex for your influential marketing needs. This marketing hub houses various influencers. These influencers are specialized in different fields. Furthermore, InflueNex has a high success rate when compared to other platforms. Try it today.

Influencer Marketing
1. YouTube Monetization 1.1 How to Cooperate with YouTubes 1.2 How to Become a YouTube Influencer 1.3 Handle Your Ecommerce on YouTube 1.4 Monetize YouTube Videos 1.5 Optimize Your YouTube Channel 1.6 YouTube Sponsorship 2. Top Influencers 2.1 Top Social Media Influencers 2.2 Top YouTube Influencers 2.3 Great Social Media Influencer 3. Helpful Influencer Platforms 3.1 Helpful Influencer Marketing Platforms 3.2 Helpful Social Media Influencer Agencies 3.3 Helpful Influencer Management Platforms 3.4 Helpful Influencer Database 3.5 Best Influencer Marketplace 3.6 Top Useful Micro Influencer Platforms 4. Influencer Marketing Tools 4.1 Best Social Media Marketing Tools 4.2 Helpful Influencer Marketing Websites 4.3 Why Do You Need an Influencer Marketing Platform 4.4 Useful Influencer Network Services 4.5 Helpful Influencer Marketing Software 4.6 Helpful Influencer Searching Engine 4.7 Helpful Social Media Influencer Agencies 4.8 Best Influencer Marketing Hub 5. Influencer Marketing Tips 5.1 Best Social Media Marketing Examples 5.2 Top Influencer Marketing Tips 5.3 Latest Influencer Marketing Trend 5.4 Helpful YouTube Marketing Tips 5.5 Top Online Marketing Strategies 5.6 Helpful Social Media Marketing Tips 5.7 Successful Influencer Marketing Examples 5.8 Influencer Marketing Tips for Dummies 5.9 Facts about Influencer Marketing 5.10 Influencer Marketing Theory 6. Influencer Marketing Research 6.1 Influencer Effect Tracking 6.2 Influencer Marketing Statistics 6.3 Social Media Marketing Strategies 6.4 How to Do Influencer Marketing Research 6.5 Influencer Marketing Research Efficiently 7. Tell Fake Influencers 7.1 Check Fake Social Media Accounts 7.2 Spot Fake Influencers 7.3 Tell Fake Instagram Influencers 8. Competitors 8.1 Best Alternatives to Klear 8.2 Helpful Alternatives to Deep Social 8.3 Hootsuite Review and Its Best Alternatives 8.4 Use Klout to Find Influencers 8.5 HypeAuditor Review and Its Best Alternatives 8.6 Best Alternatives to Scrunch 8.7 Social Bakers Review and Its Best Competitors 8.8 Tribe Influencer Review and Its Best Alternatives 8.9 What is Klout Score 8.10 What's Social Blade and Best Alternatives to It 9. Other Tips & Tricks 9.1 Digital Influencers 9.2 Use Online Video Marketing to Promote Your Business 9.3 Measure Social Media Impact with Several Ways 9.4 Impact of Social Media Marketing 9.5 Know Your YouTube Audience Demographics 9.6 Different Types of YouTube Content