Influencer marketing is one of the leading marketing strategies at the moment. This marketing strategy entails the use of an influential person with strong followers on various social media platforms. Their followers are mostly your potential customers. There are a couple of facts worth noting down before using influencer marketing strategies. This helps brands reap maximum profit from their selected strategies.
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There are a couple of a couple of influencer marketing facts worth noting down. This helps brands perfectly understand this marketing strategy before applying it. Here are a couple of facts about influencer marketing worth noting down.
This fact applies to brand who target women as their primary customers. Therefore, brands should use social media platforms to entice women on purchasing your services or products. Women also pay keen attention on advices from the influencers. Therefore, brands should be present across various online social media platforms.
They should also look for the right influencer who will entice women to purchase their products. Studies also reveal the number of women using social media platforms has increased.
Influencers command huge followers across social media platforms. A large fraction of teenagers trust influencers when compared to brands. It is almost impossible for new brands to attain the same level of trust as those of renowned influencers. Influencer marketing uses influencers to market brands. Furthermore, a lot of teenagers copy what their influencer do. Therefore, brands should look for an influencer who will connect with teenagers.
Influencer marketing is one of the most profitable marketing strategies. Statics have estimated that brands earn six dollars for every dollar spent on influencer marketing. Influencer marketing is outshining email marketing and paid searches, among others. Earnings can rise, depending on the selected influencer.
A lot of influencer marketing strategies are applied on both Facebook and YouTube. These 2 platforms attract billions of users every day. Furthermore, these platforms are open to anyone, regardless of his/her age group. Therefore, brands should consider these two social media platforms in their influencer marketing campaigns.
Two-thirds of social media users seek opinion from influencers, friends and families members before purchasing any product. This was seen as an opportunity by marketers to entice social media users to purchase a specific brand’s products through influencers.
Fashion and beauty brands are currently using influencers to market their products. People tend to imitate what their idols look like or wear. Brands which don’t adopt influencer marketing have a hard time with their marketing strategies. Fashion and beauty brands should go for influencers who will assist them make profit.
Brands focus on generating profit, isn’t it? Well; influencer marketing can help brands generate profit within the shortest time possible. It all depends on their selected audience, the hired influencer and the quality of products on market.
A large fraction of online users find ads irritating. As a result, they block them. This can be frustrating for brands that rely solely on ads. Well; influencer marketing entails using influencers. Therefore, a person will simply click on the influencer they are following and check out their content.
Influencer marketing is unique because it can be personalized to suit individual’s needs. Influencers work on the instructions presented to them by the hired brand.
Twitter influencers have an upper hand when compared to other platforms. Twitter allows influencers to directly interact with their followers.
As earlier stated, Influencer marketing strategies work differently on brands. Therefore, understanding a couple of social media marketing facts helps brands enhance their marketing strategies. The above facts can help taking your influencer marketing to the next level.
InflueNex applies all influencer marketing facts stated above. This platform enables users to manage their social marketing business with ease. InflueNex offers great features for brands and influencers, including searching, managing, analyzing and contacting influencers, and it also enables you to track effects of your campaign videos. In this following tutorial, we're going to introduce how to use InflueNex in detail.
Key features of InflueNex
Firstly, go to InflueNex.com and click the Create an Account button at the upper right corner. Then fill in the column in the pop-up dialog. After that, you can log in Influex. If you already have an InflueNex account, you'll only need to click the Log In button beside the Create an Account button.
Now you can enter the keyword(s) which you think can help you to find the influencers you want. And you can use the advanced filters below the searching column to make your search more specific.
When you've made up all the settings, you can click the Search button at the right side of the searching column to start searching for influencers. InflueNex will display the searching results below the searching column. Each result will contain the name of the channel, the subscriber, total posts, total video views, etc.
You may find one influencer which meets your requirements best, and you can click the name of the influencer to view the detailed information of this influencer. In the detailed information page of the influencer, you can see the engagement, estimating price range, audience analyze and more helpful statistics about this influencer. Moreover, the InflueNex Score at the right side of the name indicates the quality of this influencer.
If you think the influencer is good, you can click the Send Invitation button at the right side of the channel name to send a collaboration email to this influencer.
If you want to track the effects of your campaign video, you can click the Tracking words in the drop-down menu of Key Features, and then you'll be navigated to the tracking page. Now you can type in the information of the video to start tracking.
What are you waiting for? Consider InflueNex for your influential marketing needs. This marketing hub houses various influencers. These influencers are specialized in different fields. Furthermore, InflueNex has a high success rate when compared to other platforms. Try it today.