Do you want to know the best method to reach out to influencers for your brand? As many are aware, Influencer marketing is currently at the top of the marketing chain. Though as the market grows, the more influencers start creating entertaining content all over the internet and this means more creators to choose from. Worry not, there is a solution for this issue— Influencer search tools. It is one of the most convenient ways to find a fitting influencer for your business, all you have to do is find an advanced tool for your search and start browsing. For this we have gathered many different influencer search engines to simplify your job! Look through them and try out for yourself.
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As for our very first method let's take a look at InflueNex. It is one of the biggest YouTube influencer search tools online. Unlike many other tools, this one has a huge database with thousands of influencers. It offers advanced filters for filtering your search to find the exact influencers who might fit your brand. It is fairly easy to manage and reach out to the influencer through InflueNex. In the following guide, we'll introduce how to use InflueNex to search influencers online.
Firstly, take a visit to the homepage of InflueNex. In order to start our search, type in any related keywords to your brand or even a specific channel name -- if you already have an influencer in mind.
Secondly, you can set specific tags on your search with the filters underneath the search bar. This way you can limit the results so that you can receive a list of only the influencers who have closer relationship with the field you're interested in.
All done? Now if you are content with your selected filters all you have to do is click on the search icon or just press enter and let InflueNex list you all the YouTubers that will match your requirements! This is quite an easy way to find your desired influencer.
Now when InflueNex lists you the fitting influencers, it might be quite a challenge to pick between them or at least spot the most successful one for your brand. Therefore, this tool also has a special feature to sort out your list by either InflueNex score, Subscribers, Video views and Active Rate.
Found one? You can now click on their profiles and see detailed analytics on their channels. This will help you understand how active they are and check their success over the months/years. If interested, just click on Send Invite on the top right corner and contact the influencer with the help of InflueNex.
Though there is more than one solution to approach influencers on different platforms or softwares. This is also helpful to contact influencers through more than one social media account, including Instagram, Twitter, YouTube etc. The more you associate with different platforms, the bigger chance you will get noticed by the right audience all over the internet! So, which are they? Here are 9 influencer search tools that will help you reach out to the best influencer for your brand.
The first tool on our list is BuzzStream. This is another great influencer search engine that has a browser extension feature to research the random websites you visit. If you find an interesting blog post related to your niche just add it to your list and you can learn information about the writer of the blog itself. BuzzStream also provides a search tool to find the best influencer for your brand. Not to mention it gives a detailed analytic of the creator's social media activity. You can send automated emails to each influencer with a follow-up of your choice. To keep it short, this is one of the best tools to track influencers as well as contact them through social media with its 14-day free trial!
As for our second tool, we recommend HypeAuditor to help you determine which Instagram Influencer is the best for you and your niche. This tool automatically lists you the accounts that have the top follower count as well as their overall popularity on Instagram. Also, rather than looking through a large number of influencers, you can sort it according to different categories and countries. Apart from this information, there are further details about the influencer's followers, authentic engagement, the main topic of their account and current ranking. If want to be able to advertise your product to the Instagram community, HypeAuditor could be for you.
As for Buzzsumo, this is another convenient tool to find influencers on more than one platform in different ways. Firstly, it allows you to find interesting blogs that are related to your niche. This could be helpful to give you further ideas for your brand or extra knowledge in general. Apart from that, BuzzSumo has an advanced tool to search influencers on Twitter. You can find them through related bios or post content that is relevant to your product or service. Additionally, there is a filter tool that can determine which type of influencer you want them to be. Be they a blogger, a company, a journalist or any random person. The tool itself is offered FREE at limited access, but you can unlock premium features starting at around $99 a month.
There is also TrendKite to help you find the right influencer to promote your brand. You can easily find the relevant creator based on specific keywords or other standard filters that are more than useful to surf through over 825 million influencer profiles. Also, it is fairly easy to contact the said influencer with TrendKite's customizable messaging tool. In other words, this is also an excellent influencer search engine to have an advanced user engagement and reach out to them directly.
FollowerWonk is a great tool to search influencers on Twitter. This tool can provide you free access to all its features. Just like our other recommended search engines, this one comes with a search tool to find influencers based on their bio or content. It is also possible to filter your list depending on their followers/tweets count and location. FollowerWonk doesn't necessarily offer the most advanced features, but it's still convenient if you have a low budget to spend on influencer research.
Next up we are going to be introducing NinjaOutreach which is quite similar to our other tools, but with its own vibe. For one, it has an average database which contains over 25 million websites along with a standard filter that has a selection of tags to find bloggers, companies, influencers and other articles. It also lets you search through different social media platforms such as Instagram and Twitter. Just like some of our other recommended tools, you can use NinjaOutreach to send automated emails and add random blogs in your list. Though it does require $69 a month after the 14-day free trial.
Additionally, you can also check out SocialBakers which is an extra specialized tool that generates influencers' overall social media presence. It can track the best influencers and the statistics of their growing fanbase to further analyze their engagements. It does also contain more than one advanced tool to compare your brand with your competitors or other industries, which makes it a very premium tool overall, which is one of the reasons why SocialBakers offer $240-worth monthly packages.
PitchBox, on the other hand, is mainly based on SEO teams rather than on social media platforms. Nonetheless, if what you’re looking for is blog outreach, this tool might be worth your time. To search for influencers, you will only need to enter niche related keywords and filter your result to find the influencers with the highest authority. What else? With this tool, you can also send personalized emails with automated replies which are quite efficient as for communication purposes. It should be noted, however, that this tool is fairly expensive and it isn't available on their website until you request a demo.
Heepsy is another Instagram Influencer search tool with a database of 2 million profiles. Not the highest, but it is still an option if you're mainly interested in high-potential influencers. This tool also comes with a set of filters to specify the location, topic, followers, etc. All in all, the pricing is quite affordable if you're leaning for a cheaper price of $9 per month.
To sum it all up, each tool has a specialized plan and base platform of their own. However, almost all of the methods we have shown above offer an option to reach out to potential influencers all over the internet. All you have to do is give the most convenient ones a try and see how they work for you. If interested, however, we recommend that you stick with InflueNex. It comes at absolutely no cost, which is amazing. Especially when you consider how YouTube Influencer marketing has risen over the years. Start today and contact the right influencer through InflueNex for free!