Most Helpful Social Media Marketing Strategies

in 2019

Looking for fresh social media marketing strategies to try out in 2019? Well, then we have a couple of suggestions for you! Separated between general social media marketing strategies and influencer marketing strategies! This will include tools, statistics, tips, etc – all the important things that you are going to want to know as we round out to the end of 2019! So, continue reading if you want to learn more!

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Part 1. Most Useful Social Media Marketing Strategies in 2019

If you want to be able to grow your social media account. Then there are things that you’re going to need to know. We’ve made sure to compile only the most relevant social media marketing strategies for 2019. Allowing you to parse through a lot of the random ‘tips and tricks’ offered by other so-called marketers and hit the online market just right -- getting you the traffic and the leads that you need for your business.

Either way, there is an obvious impact on a company’s standing or brand authority after delving into the market. It is, after all, where most people this day and age spend a lot of their time. And, it can be your way of connecting to said people and introducing them to the product or service that you’re pushing out.

1. AI-Driven Technology for Detailed Insights

AI-Driven tools or technology are everywhere and pushing them aside won’t help you grow your brand authority. Of course, there is a matter of learning how to use these in order to analyze your audience and optimize your content to suit that audience.

One example of a tool like this is Instagram Insights. This comes attached to business profiles for Instagram (which are FREE -- and something anyone can turn on.) Now, with this tool, you can do the following:

  • Account Analytics with a detailed summary on account reach, profile views, etc.
  • Instagram Stories Insights: includes analytics for the number of impressions, general reach, exit rates, and engagement rates.
  • Audience Demographics: including the number of followers, follower percentage based on gender, follower percentage based on age, and follower percentage based on location.
  • Tracks the performance of PAID ads.

Our example of AI-Driven technology is about Instagram, and there are tons of other tools out there that can do the same thing but on different social networks (if you want to try out Twitter, Pinterest, YouTube, Facebook, etc.)

Most Helpful Social Media Marketing Strategies - AI-Driven Technology for Detailed Insights

2. Live Stream for Real-Time Communication

Another action plan you can test out is live streaming. Now, of course, this won’t apply to everyone. However, there’s no denying that live streams (of any kind -- be it by you or a representative of your product or service) are a great way of opening real-time communication with your audience. This is a matter of authenticity, which is something that consumers crave in remote online interactions. As for the benefits of using this strategy, you can expect the following:

  • Provides an easy way of communicating with your audience to answer questions, concerns, etc. in real time.
  • Live Streams can now be performed in almost all social media networks (YouTube, Facebook, Instagram, Twitter, etc.)
  • Allows you to actively engage with your audience in a setting that promotes maximum authenticity, which can help build trust between you and them.

Most Helpful Social Media Marketing Strategies - Live Stream for Real-Time Communication

3. Video Content Boosts Sales

If you're not comfortable with live-video marketing, then the next strategy up for grabs is video marketing. This is one of the best ways of driving traffic to your business and will surely boost sales! Of course, the place to be in this case is YouTube. At average, 5 billion videos are viewed on this platform every day. If you can create video content on your product or service, then you can be sure that people are going to watch it -- making it the best lead magnet available these days.

  • The content itself (if monetized), can start to earn you passive income over the years.
  • There are studies that show that 64% of consumers are more likely to purchase a product or subscribe to a service after watching a video about it.
  • Setting up a YouTube channel can help you grow brand authority and niche-authority, which can help drive traffic to your store.

Most Helpful Social Media Marketing Strategies - Video Content Boosts Sales

4. Use Chatbots in Exchange of Email-Marketing

If you’re an old-time marketer, then you’re probably familiar with Email-Marketing. That may still work for your social media accounts, but not in the same way that it did before. Instead, you’re better off looking at alternatives, and the one most recommended are Chatbots! Chatbots can be created on Facebook to set up appointments, answer frequently asked questions, offer relevant information, etc. and just about anyone can use it!

  • Chatbots offer an open line of communication between you and your followers.
  • They operate automatically. No further work is needed once a Chatbot is set up (except maybe for a few updates or bug-fixing sessions.)
  • These can help cut back on the time that you can spend doing other things to optimize your workflow.

Most Helpful Social Media Marketing Strategies - Use Chatbots in Exchange of Email-Marketing

5. Encourage Online Reviews

If you have a good product or service to share, then you shouldn’t worry about encouraging online reviews! This is especially true for brands who have a large base-audience (large numbers will trump unfortunate outliers.) Of course, this strategy isn’t necessarily new, but it does still work, and it is still relevant! Even more so now that social media will give you access to your customers directly, allowing you to reach out them to ask for reviews on your store!

  • Online reviews send a lot of good signals to a buyer (positive or not.)
  • It establishes authority for your brand, and if you encourage your own audience to leave them, then you are more likely to get positive reviews over negative ones.

Most Helpful Social Media Marketing Strategies - Encourage Online Reviews

Part 2. Most Useful Influencer Marketing Strategies in 2019

As promised, we’re going to introduce a couple of strategies for influencer marketing as well! Of course, these strategies are targeted more towards businesses which are looking to find influencers and create influencer marketing campaigns. Now, much like before, it will be a bit of a mixed bag. However, these are, undoubtedly, the most useful list of influencer marketing strategies available in 2019! So, continue reading if you want to learn more.

1. Influencer Search Engine - InflueNex

URL: https://influenex.com

For our first recommended tip, we have InflueNex. InflueNex is an influencer search engine that covers YouTube. With it, you can find influencers by their username and view detailed insights on the performance of their channel! It will also allow newer marketers (still looking for prospective influencers) to discover new content creators through keyword search, advanced filters, and convenient sorting! You can use it for FREE today by checking out the link provided.

2. Analytic Reports - Hype Auditor

URL: https://hypeauditor.com/en/

Another helpful tool that you can use in order to improve your influencer marketing campaign is an analytics report tool. These are especially relevant if you want to get into social networks where it's common for people to buy fake followers (like Instagram.) For this, we recommend HypeAuditor. It’s great for general insights on Instagram influencers (engagement rates, profile impressions, audience demographics, etc.) But, more importantly, it’s a fraud detector -- for analyzing Instagram accounts and checking for any fake followers or engagement.

Most Helpful Social Media Marketing Strategies - Analytic Reports Hype Auditor

3. Work with Influencers Who Use Your Product

Outside of the general rule -- which is to work with influencers who are in your niche, you might want to narrow your prospects further by working with influencers who are already a fan of your product/service. This is especially helpful if your business already has a large number of followers. In which case, it should be very easy to look into your audience-list and pick out a few that might be interested in promoting your product!

Influencers who already follow you are more likely to have used your product, which gives them instant authority on the subject.

Most Helpful Social Media Marketing Strategies -

4. Micro-Influencers Could Lead to Better Leads

If you can’t find influencers with big followings of interest, check out micro-influencers instead! More often than not, these micro-influencers have higher engagement rates anyway -- which could potentially lead to more leads! Of course, you’ll need one that is in the same micro-niche as your product, but once you find the one, you might be surprised at their willingness to collaborate -- and for much lower rates too!

Most Helpful Social Media Marketing Strategies -

5. Campaign Management Tools

If you’re willing to cough up some extra money, then you might want to consider an influencer campaign manager. These are available for different social networks, in different rates, and with different tools and features. The one that we have shown in the image below is Upfluence. This is a higher-end campaign management tool, with a database that was curated by both artificial intelligence and real-life people. But, more importantly, you can use this in order to plan your influencer campaigns and keep track of payments, schedules, etc.

Most Helpful Social Media Marketing Strategies -

Conclusion:

That concludes our breakdown of 2019’s most helpful social media marketing strategies! Hopefully, we were able to help you on your way to building up your own social media accounts and taking on influencer marketing campaigns! Of course, if you want to get started on either of those today, we recommend that you try out one of the tools that we suggested! InflueNex, for example, is completely FREE and you can enjoy all of its features now -- no complicated manuals necessary.

Written by Christine Smith on the Sep 03,2019 15:23 pm
Resource > Other Influencer Marketing Tips > Most Helpful Social Media Marketing Strategies in 2019
Influencer Marketing
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