Most Helpful Influencer Marketing Software

Part 1. Better Online Alternative to Influencer Marketing Software

There is InflueNex, which is a piece of excellent influencer marketing software that displays over 2 million YouTube influencer profiles. It is one of the leading engines online that doesn’t require a paid subscription to access all its features. What are they? Here are the key features that make InflueNex a great influencer marketing software:

Key Features of InflueNex

• Provides advanced filters to help users to find the right influencers for them.
• Analytics of each influencer profile along with their engagements and audience activity.
• Connect with any influencer by going to their profile and sending invitation within InflueNex.
• Track effects of your collaboration video with details.

All in all, these features are more than helpful to provide you an excellent list of creators that match your field as well as desired specialties. As for how they work exactly, we have also prepared 5 simple steps to give you an overall idea of InflueNex’s quality service.

How to Use InflueNex in Detail

Step 1. Enter Keywords Related to Your Niche

As for our very first step, go ahead and enter any keyword that should relevant to your niche. This is the easiest way to identify the influencers that has a matching content.

Step 2. Set Filters to Define Your Search

Before you do proceed, make sure to set a filter for a more specific list of accurate influencers. This can be a Category, Language, Country or even Subscriber count.

Step 3. Proceed by Clicking on Search Icon

Once you’re done selecting filters, go ahead and click on the search Icon. This will automatically round up a list of potential influencers (from its large 100 million influencer database) in only a couple of seconds.

Step 4. Sort the Influencers by Their InflueNex Score

Since this tool has a huge database, it will list you a wide range of influencer that matches all the filters you’ve set. Though to make your job easier, click on the Sort by tool and readjust the results by their InflueNex Score, Subscribers, Video Views or Active Rate.

Step 5. Look Through Influencers’ Profile Analytics

When you do find a creator that catches your interest, visit their profile and take a look at the analytics of their engagement, activity, rate and even their Price Range. If everything is on point, go ahead and click on Send Invite to start connecting.

Part 2. Top 10 Helpful Influencer Marketing Software in 2019

The better you know about your business strategy, the easier it will be to pick software suitable for you and your product. All these influencer marketing tools will offer different tiers and unique tools to help you define your search better. To give you a detailed overview of each tool, we have listed our top 10 influencer marketing software for finding as well as tracking the best influencer for your brand.

1. Klear

URL: https://klear.com/features/find-influencers

Klear is a search engine with a massive database of about 900 million influencers (that are split into 60 thousand different categories.) This tool allows you to search any creator by their language, category, niche or country. And, this tool now also provides detailed information of on influencers on Twitter, Instagram, and Facebook (although it was previously Twitter-only focused.)

Pros:

• A massive database of over 900 million influencers updated frequently.
• The huge database is broken into 60 thousand categories.
• Contains influencer profiles from Facebook, Instagram and Twitter.

Cons:

• The free plan doesn’t offer much interesting features, only a limited amount of influencer profiles and tools to manage your search.
• Their most affordable plan unlocks 50 influencers, 50 profiles and 5 monitor tools for $249 per month.
• You might stumble across spam accounts or influencers with fake followers and fake engagements.

2. Social Bakers

URL: https://www.socialbakers.com/

As for our next software, we recommend SocialBakers. With their Instagram Analytics Tool you can keep track of any profile engagement including your own and other competitors you’re interested in. This will provide you many detailed information about an influencer’s real-time engagements and overall information about their success to understand what attracts most attention in your industry.

Pros:

• Offers a free plan so you can try out the basic tools.
• Search for influencers through filters and categories.
• Detailed Analytics of each and every Instagram Influencer in their database along with additional insights.

Cons:

• Their free plan only allows you to track three influencers in your niche who has over 10k followers on their Instagram page.
• Apart from Instagram, it doesn’t offer any support for other social networks.
• You will have to personally request for a full demo.

3. Kred

URL: https://home.kred/

Kred is paid influencer marketing software that offers many influencer search tools. It also provides many extra features to help you keep track of each profile’s analytics and overall demographics. Apart from finding influencers, you can also check the success of your own business account and see which content attracts most attention from your audience. Additionally, it even gives each profile its own Kred Score depending on their popularity or authority on a specific platform.

Pros:

• It supports more than one social media network, giving you a wider range of influencers to choose from.
• You are allowed to track not only influencers’ or a competitor’s profile, but also your very own account
• Provides additional Kred Score to identify any influencer depending on their authority.

Cons:

• You can only access the mentioned tools and profiles by purchasing a monthly subscription,
• Some Kred Scores may not be that accurate as many accounts have spam likes or followers.
• It has too many data points, this might make your dashboard too complicated to manage.

4. Buzzsumo

URL: https://buzzsumo.com/

Buzzsumo, on the other hand, offers multiple ways to find any desired influencer from Twitter or other popular blogs online. You can surf through the popular blogs that are related to a specific content. This can help you obtain more information about a topic in general. Secondly, you can also find influencers with Buzzsumo’s Twitter influencer search engine. It is fairly easy to manage; all you have to do is enter keywords and filter your search by choosing different categories. You can also pick if you want the said influencer to be verified or not.

Pros:

• You can find active influencers in your niche from popular blogs on the internet or straight from its Twitter search engine.
• Filter your search by picking if you want the influencer to be a blogger, journalist, company, influencer or a random Twitter user.
• Get a 7-day free trial and access its basic tools before committing any purchase.

Cons:

• Doesn’t support many platforms to search for influencers.
• The free trial doesn't offer many advanced tools, you will need to purchase one of their plans to access more features.
• You can only access these tools for 7 days, after that it requires a payment for further use.

5. Followerwonk

URL: https://followerwonk.com/

Followerwonk is a free influencer measurement tool that helps you find influencers on Twitter. You can easily find an influencer in your niche by entering keywords. To filter your search, you can pick Location and following/follower count to identify your ideal influencer. All profiles come with their daily updated analysis with other features for further information. Additionally, you can also track your own account’s audience and see which content people are mainly interested in. Overall it is a great bargain if you’re only interested in Twitter influencers with basic analytics of their performance.

Pros:

• It doesn’t require any payment to access each and every tool that is within the software.
• Allows you to check any influencer’s along with your own account’s analytics.
• Offers filter tools to have a more in-depth search while looking through influencers on Twitter.

Cons:

• It doesn’t provide much information on the influencer’s social interactions or audience demographics.
• It’s only offers influencer search from one platform—Twitter.
• You can’t contact the influencer through the software.

6. Heepsy

URL: https://www.heepsy.com

Heepsy is another influencer marketing software that contains over 2 million Instagram entertainer profiles. It isn’t the most advanced tool, but it does a great job at finding through keywords and filters. This tool is also quite affordable for beginners or smaller companies. Their cheapest plan is $9 per month (extra location filter.)

Pros:

• Basics tools cost only $9 per month – making it one of the cheapest PAID software.
• You can also try out their full-on FREE plan if you’re okay without the extra location filter.
• It has over 2 million influencer profiles in its database.

Cons:

• This tool only contains influencers from one platform.
• The only difference between the paid and free plan is that the paid tier offers an additional location filter tool.
• Doesn’t include much advanced tools or in-depth analytics of an influencer.

7. BuzzStream

URL: https://www.buzzstream.com/link-building

BuzzStream is an excellent influencer search software that can help you find popular and related blogs on the internet. It comes with a browser extension that allows you to research any website and add it to your personalized list. Apart from that, you can also search for influencers by entering keywords. This will provide you profiles of influencers along with their social media presence. As for the price, its cheapest plan starts at $24 per month (for two users only.)

Pros:

• Special tool to connect with influencers by sending emails within the software along with automated replies.
• An option to access the person behind any blog that caught your interest and gain contact information if available.
• Free trial for 14 days before signing up for their Starter plan for $24 per month.

Cons:

• It is mainly a paid tool; you will need to purchase one of their paid tiers to access further use of this software.
• You can’t track influencers from social media platforms, only blogs from different websites online.
• Each extra feature will require a more expensive monthly plan.

8. GroupHigh

URL: https://www.grouphigh.com/

With GroupHigh you can search for influencer blogs as well as other social media creators from Instagram, Twitter and YouTube. To find these influencers, you can simply search for a specific blog and use filters such as Location, Network, Ad networks used and other different options. Once you do find a couple potential creators, you can add them to your list and sort it by different filters. If you’re interested in giving this tool a try, it has a list of influencers that are free to access. Though, if you’d rather have a more detailed research, you can schedule a demo and learn about the pricing afterwards.

Pros:

• Has a database with over 15 million blogs and a couple of million for social networks.
• Filters and other useful tools to gain further information about each influencer profile.
• Offers a 7-day free trial to test out some of the accessible tools before purchasing a subscription.

Cons:

• Despite having a free plan, you will need to pay for any of their available plans to have a longer access to its features.
• You have to test out the demo version of their software before learning more about the tiers they offer.
• Doesn’t have a big database for social media networks since it mainly focuses on blogs.

9. HypeAuditor

URL: https://hypeauditor.com/top-instagram/

HypeAuditor is an Instagram influencer measurement software that helps you find top creators in your niche. It does it by analyzing every profile through the quality of their engagement and followers. To find these creators you can easily split the results into categories by the help of filter tool and access each individual’s current ranking, main topic, audience country, followers and estimated authentic engagement on this platform.

Pros:

• It has over 3 million Instagram influencers in its database that are broken into 14 different categories.
• Provides Audience Quality Score to filter spam accounts.
• Every Instagram influencer profile comes with a demographic of their audience, interactions and many other detailed insights.

Cons:

• In order to access an influencer’s profile, you will need to buy a token which costs $1.99 each.
• Despite not offering a subscription, you will need to buy many tokens at once.
• It only offers Instagram influencers, doesn’t provide information from other platforms.

10. Upfluence

URL: https://upfluence.com/

Lastly, there is Upfluence, which is a useful influencer marketing software with almost 1 million profiles in its database. You look through influencers from Facebook, Instagram, Twitter, Pinterest, YouTube and many other blogs. To find these influencers, you can enter several helpful keywords and even assign them depending on their level of importance. As for tracking an influencer’s audience, you can only do that within Instagram. Additionally, it also has an outreach feature to contact the desired creators by sending personalized emails within the site.

Pros:

• It has almost 1 million active influencers in its database from many popular social media networks.
• You can search through influencers from Facebook, Pinterest, Twitter, Instagram, YouTube, and blogs.
• Provides an outreach tool for contacting influencers via email.

Cons:

• It only has around 1 million influencers, making the selection range quite small.
• Their cheapest plan costs $795 per month for 500 contacts.
• You can only track audience analytics of Instagram influencers; it is not available for other networks.

Conclusion:

As you can already tell, it is fairly easy to find online creators with the help of influencer marketing softwares. Since all of these tools already provide in depth analytics, as well as useful filters to define your search, all there is left to do is pick the ones that fit your field the best. Especially with InflueNex you can do all of that for free. Just login to their software and start browsing with the help of convenient tools and filters. It even allows you to contact the said creator within the same site. Give it a try and see how they work for you.