What’s so important about influencer outreach in email marketing? Veterans in the industry will undoubtedly have an easier time answering this question — what with the large role email marketing had in the past. Now, however, there are probably many who forsake the benefits that come with understanding email marketing, even though it plays such a large role when it comes to hiring influencers for campaigns.
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So why is it so important to know about email marketing during influencer outreach? Let’s break it down before going over a couple of tips and tricks that you can check out to simplify the process and make it easier to go through your outreach.
In order to help you go through the initial outreach smoother, there are templates that you can use in your email marketing endeavors! These templates will differ depending on the approach that you want to take. However, there are plenty of reasons to use any of the 5 that we will be introducing below! Go through them and see if any of them suit the needs of your own campaign strategies!
A large part of email marketing, or general marketing, is to establish connections with others. The template below is used after the initial outreach. It’s not just the invitation for collaboration that’s important, after all. You need to make sure that you keep connected to the people that you work with and make sure to give them notice when they’ve been mentioned on your blog or social media account (as they are more likely to re-share your content with their own followers.)
This next template is an invitation towards a collaboration — primarily, one where the brand has creative ownership over the content but are hoping to pass it onto an influencer who is okay with sharing the content. This is better used for contacting blog influencers. However, there’s definitely still use for this kind of email marketing template for contacting social media influencers as well.
If you’re looking at the first template on this list as the ‘middle’ stage of a certain outreach, then this template signifies the ‘first’ or ‘early’ stage of outreach. In this case, you’re reaching out to a stranger in hopes of establishing a connection that will allow you to work together more in the future. In the case of the template shown below, a large part of making it work is to make sure that the tone used is both courteous and kind to the influencer in question.
This is a more common email marketing template that you see a lot when asking influencers to work on a collaboration. Primarily, this is used by brands that have a product that they want the influencer to review. In exchange, they hope to provide a sample of the product (as well as several extras for the influencer to giveaway to their own subscribers.) It’s a very generic, but endlessly effective influencer outreach template that everyone should learn by heart.
This template, much like the previous, is very standard. However, unlike some of the initial templates on this list, this focuses more on a ‘warm’ tone. With this personalized email, you’re telling the influencer that you respect and follow their work. It’s a lot of effort to make this type of outreach, but they are definitely something that you should always strive for — especially when reaching out to influencers who probably receive multiple collaboration invites a week.
For this last portion, we’re going to be introducing a couple of tools that you can use for the email marketing stage of influencer outreach. There’s a range of these tools available out there, and not all of them are used for the same reasons. So, make sure to keep that in mind as we introduced and go over the key features of each of them!
Without a doubt, our favorite tool on this list is InflueNex. InflueNex is the best influencer outreach tool as it covers all your bases. That is, it will help you find influencers, analyze influencers, and then, to top it all off, it will automatically contact them for you as well! All of this is possible on the singular platform (no need to invest in other tools, especially if what you’re looking for is YouTube-based influencer outreach.
Hunter.io could not be any more different from our first pick. However, it is a tool that just about anyone can use! It works as a browser plug-in that can automatically find the contact information of blog influencers (through the contact information linked to their blog.) In this sense, it’s not very helpful for contacting social media influencers. However, it can play a big role in amassing a number of influencers for your email marketing strategies.
This next tool, Full Contact, acts as your one-stop-shop address book! This is useful for brands or companies who work with a lot of different people as it will allow you to compound all your known connections and will help simplify bulk-outreach (which is helpful during product launches.)
Ninja Outreach is one of the most popular outreach tools out there and no wonder! This is the place to go if you want something that was designed for helping you keep track of or manage your influencer outreach campaigns and email marketing strategies. It also works as an influencer search engine for both Instagram and Twitter influencers.
Outreach Plus is another tool that you may be interested in if what you’re looking for is just something that can help you plow through your outreach emails. It also offers a lot of advanced functions that you don’t see in a lot of other tools (like the fact that it provides in-depth insights and reports on the results of your working campaigns.)
Although email marketing has less and less sucess rate nowadays, it still plays an important rule in the effectiveness of influencer outreach. The best part in email marketing is that rather than sending out a mass of emails on consumers, you can now create highly personalized email to influencers that will contain positive information for both brands and influencers. So, take advantage of these facts now by using one of the templates or tools that we introduced today.
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