Top 10 Influencer Marketing Tips

for Your Business

Looking for a refresher on your basic influencer marketing strategies? We have a couple of tips and tricks laid out for you below — with a heavy focus on YouTube influencer marketing (although the same basic marketing strategies certainly could be applied for other avenues.) To make things even simpler, we’ve even included an influencer marketing tool recommendation that might help ease the application of the 10 marketing tips that we’ve outlined below.

Find right YouTuber for your brand with influceNex. Find Now >>

Part 1. Top 10 Helpful Influencer Marketing Tips for Your Business

To help ease your journey when it comes to finding an influencer to market for your business, we recommend that you use a tool called InflueNex. InflueNex is a service that you can use in order to not only track the performance of YouTube influencers but also discover them. For the tutorial down below, we’re going to be teaching you how to find an influencer for your business, but do not forget that InflueNex can also be used in order to perform data collection or even to contact the influencer in question!

Tip 1. Channel Performance Analytics

Okay, this might seem like a rookie tip, but it’s not something that you should underplay. One of the first things that you should be looking at when it comes to finding influencers to reach out to, is the performance of their channels. Not just their views, make sure to look at the amount of engagement this influencer has on their posts. Is their audience interaction in the comments? What are their average likes per post? These are things that will give you an idea on how a YouTuber is doing, and the amount of reach that you will be able to get.

Top Influencer Marketing Tips for Your Business - Channel Performace Analytics

Tip 2. Views Tendency

Something that you definitely have to pay attention to are the tendencies of views. Of course, you can’t always get an adequate view of this — especially if the channel is the type to post different types of content (as some might get more views than the other.) However, as the point of marketing is to make sure that your business’ message is going to as big of an audience as possible, it is important that we take note of how the influencer performs at certain types of the week, month, year, etc.

Top Influencer Marketing Tips for Your Business - Views Tendency

Tip 3. Growth Tendency

Of course, another thing to look towards is the channel’s growth tendency. Not just to see whether or not the growth of the channel is steady or not, but to determine what time of the month (or even what time of the year) the channel is getting the most traction. Do they gain more new subscribers at the end of the month than at the start of it? Are the rise and falls relevant enough to merit a schedule for marketing your endorsement at a specific date? These are tendencies that you might want to pay attention to.

Top Influencer Marketing Tips for Your Business - Growth Tendency

Tip 4. Keyword Compatibility

One of the things influencer’s focus on when it comes to their content is keyword research. This is the base highlights that they’re hitting with their content. Be it the games they play, the things that they do during their day, the tech they review, etc. So, if you can, try to use a marketing tool like InflueNex in order to find influencers that are providing content that is related to your business.

Top Influencer Marketing Tips for Your Business - Keyword Compatibility

5. Research Related Influencers

For this tip, we’re merely asking you to look into what everyone else is doing. If you find a YouTube channel that you’re interested in reaching out to when it comes to marketing, then it shouldn’t be difficult to look into related channels after that. See how their content is doing, see their trends. For the most part, audiences don’t just watch one channel and the other, they watch a lot of related channels. So, make sure you look into these other channels to see what the trends in the community are like.

Top Influencer Marketing Tips for Your Business - Research Related Influencers

6. Browse through Competitors

It’s with this tip that we do suggest that you second guess yourself a bit. As mentioned, it’s pretty easy to find similar channels to the one that you’re interested in, and if you do the right research, you might find that one is doing better than the other. Marketing is all about seeing these little things and turning it into profit. That’s it, plain and simple. If that means dropping the influencer that you’ve been doing your research on in favor of a more lucrative avenue, then you know that you’ve made the right choice.

Top Influencer Marketing Tips for Your Business - Browse through Competitors

7. Featured Posts

When you reach out to an influencer, one of the things that you should look at is what they do well. What videos do they get the most views on, and why? Is that content something that you can market on? If you’re a tech-related business then, of course, it’s only logical that you approach a tech channel. However, don’t forget that you can make demands regarding how the influencer presents your product. So, figure out what content does best on their platform, and see how you can fit your business into that narrative in a natural way.

Top Influencer Marketing Tips for Your Business - Featured Posts

8. Niche-Related Influencers

If you want to find influencers for marketing, and this is something that we’ve touched on quite a couple of times in the tips that we’ve discussed thus far (but it deserves some repeating), get an influencer that is related to your business niche. Audiences are less likely to buy into a product that they aren’t often exposed to. So, even if this seems like common sense… don’t sell your tech product on a beauty channel and vice versa — don’t sell makeup on a tech channel!

Top Influencer Marketing Tips for Your Business - Niche-Related Influencers

9. Overall Influencer Performance

There are marketing tools nowadays that will give you the straight up details on the overall performance on the influencer that you’re interested in working with. That includes the views they have gotten, the number of videos they have uploaded, the number of views they’ve garnered over the past few days, etc. These are all important in building a profile for the influencer in question and having one of these profiles ready and reviewable can really speed up your workflow!

Top Influencer Marketing Tips for Your Business - Overall Influencer Performance

10. Price Range

Of course, this is a big one, there is price-range. Depending on the reach of the influencer that you want to reach out too, the price-range does change. Someone with more subscribers and who gets a steady amount of views each time is going to go for a higher price than other influencers. This is also true when you consider the amount of audience engagement they have or even the niche that they are a part of. Price range is vital, and it’s important to keep it in mind when considering your influencer marketing strategy!

Top Influencer Marketing Tips for Your Business - Price Range

Part 2. How to Find an Influencer for Your Business

To help ease your journey when it comes to finding an influencer to market for your business, we recommend that you use a tool called InflueNex. InflueNex is a service that you can use in order to not only track the performance of YouTube influencers but also discover them. For the tutorial down below, we’re going to be teaching you how to find an influencer for your business, but do not forget that InflueNex can also be used in order to perform data collection or even to contact the influencer in question!

How to Find YouTuber with InflueNex.com

Step 1. Keyword Search Tool

With InflueNex, one of the ways that you can search for influencers for your business is through the keywords search bar. For this, all you need to do is type down relevant keywords and then click the Search button.

Top Influencer Marketing Tips for Your Business -

Step 2. Advanced Search

If you want to, you can also use the advanced search categories that are available below the search bar. Here, you can specify what category (or niche) you want to discover influencers from, what language they speak, how many subscribers they have, etc. Much like with the search bar, all you need to do to bring up results is to click the Search button.

Top Influencer Marketing Tips for Your Business - Advanced Search

Step 3. Select from Results

Once you’ve inputted the appropriate categories and tags, you can begin scrolling through the results in order to find influencers that suit your business’s marketing agenda. You can view said influencer’s analytics by clicking the result.

Top Influencer Marketing Tips for Your Business - Select from Results

Step 4. View Influencer Stats

You should then be brought to the influencer’s stats and analytics dashboard, where you can see all the relevant information that we advised you to look at in the influencer marketing tips that we had listed above.

Tips: There are also options here to directly contact the influencer in question — which you can do by clicking the Send Invite button.

Top Influencer Marketing Tips for Your Business - View Influencer Stats

Conclusion:

Influencer marketing is an important step in taking your business to the next level. However, it’s important to take it slow, and make sure that you find the right influencer for the job. Especially when you’re looking at thousands and thousands of dollars in possible investments. If you just want to get started, however, we advise that you use something like InflueNex! With this program, you can very easily compile and analyze data on the most suitable influencers for your marketing strategy. There’s nothing like it.

Written by Christine Smith on the Aug 07,2019 14:30 pm
Resource > Influencer Marketing Tips > Top 10 Influencer Marketing Tips for Your Business
Influencer Marketing Tips
1. Find Influencers 1.1 Find Instagram Influencers 1.2 Find Influencers on Social Media 1.3 Influencer Searching Engine 1.4 Find Bloggers in Your Area 1.5 Use Klout to Find Influencers 1.6 Hire an Influencer 1.7 Find LinkedIn Influencer 1.8 Find Facebook Influencers 1.9 Find YouTube Influencers 1.10 Find Twitter Influencers 1.11 Find Influencers for Your Brand 1.12 Reach Out to Influencers 1.13 All Ways to Find Influencers 2. Influencer Quality Estimating 2.1 Evaluate Score of Social Media Influencer 2.2 Judge Instagram Influencer Rating 2.3 Look for Twitter Influencer Rating 2.4 Judge Social Influencer Engagement 2.5 Measure Social Media Impact 2.6 What Makes a Great Social Media Influencer 2.7 What is Klout Score 2.8 Find Facebook Influencer Score 3. Contact Influencers 3.1 Best Alternatives to Klear 3.2 Influencer Marketing Proposal 3.3 Blogger Collaboration Email 3.4 Brand Collaboration Email 3.5 Influencer Collaboration Email Subject Line 3.6 Excellent Influencer Collaboration Email 3.7 Get Influencers to Promote Your Product 3.8 Contact Instagram Influencer Templates 3.9 Contact YouTubers 4. Influencer Marketing Tips 4.1 Top YouTube Influencers 4.2 Helpful YouTube Marketing Tips 4.3 Influencer Marketing Research 4.4 Influencer Marketing Tips for Business 4.5 Online Marketing Strategies for Small Business 4.6 Online Video Marketing to Promote Business 4.7 Influencer Network Services 4.8 Influencer Marketing Platforms 4.9 Social Media Influencer Agencies Online 4.10 Digital Influencers to Help Business 4.11 Social Media Marketing Tips 4.12 Social Media Marketing Tools 4.13 Social Media influencers