How to Tell Fake Instagram Influencers

with Helpful Tools and Methods

The rate of fake Influencer Instagram accounts is on the rise. This has made it difficult for some brands to identify right influencers. Are you one of these brands? If yes, there are a couple of tips and methods brands can use to identify if an Instragram influencer is genuine or fake. Brands should carefully check out the influencers they hire. This helps determine if their strategies will be a success or not.

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Part 1: Easiest Ways of Identifying Fake Instagram Influencers

There are proven and effective tips brands can use to determine if the highlighted Influencer is fake or not. Fake influencers pretend to be experts in influencer marketing. In real sense, they are only after brands money. Fake influencers also house fake followers. This can be difficult for brands to reach their market goals. Here are the simplest ways of identifying fake Instagram influencers.

1.1 Check out engagement rate

The simplest way of checking if an Instagram influencer is fake, is by checking out their engagement rate. Engagement rate determines to the frequency influencers interact with their followers. Generally influencers market products to their followers. A genuine influencer should regularly interact with his/her audience. A lot of fake influencers purchase fake followers. This leaves their posts will little or no likes at all. Consequently, most of their posts have little or no comments. You should be wary of such Instagram influencers. This can be one sign you are about to deal with a fake Instagram influencer.

How to Tell Fake Instagram Influencers - Check out engagement rate

1.2 Glance at a couple of their followers

You can also identify fake Instragram influencers by going through their followers. There are instances where Instagram influencers purchase fake followers. Randomly go through the list and check their followers. Be cautious if a follower doesn’t have any profile. You should also be on the lookout if they are using lengthy nicknames. Don’t forget to check the frequency followers post content on their account.

How to Tell Fake Instagram Influencers - Glance at a couple opf their followers

1.3 Check the quality of interactions

As earlier stated, Influencers must frequently interact with their audience. The rate of interaction varies depending on the influencer. Well; you can use interactions between influencers and their followers to determine if influencers are genuine or not. A lot of fake Instagram influencers purchase fake comments and likes. Therefore, check if the comments blend with the post at hand.

How to Tell Fake Instagram Influencers - Check the quality of interactions

1.4 Check out their followers’ growth pattern

Followers’ growth rate of fake influencers is irregular. There are instances where their followers’ number remains stagnant for a long period. This number will drastically skyrocket without any notice. This can be an indicator the influencer at hand might be purchasing fake followers.

How to Tell Fake Instagram Influencers - Check out their followers' growth pattern

1.5 Check the frequency of posting on this channel

Do you know you can easily detect if an Instagram influencer is genuine or not by checking on how frequent they post content? Influencers are in constant communication by brands. Therefore, they should frequently post content for brands. There are some influencers who rarely post content on their accounts. This might be an indicator the profile is fake.

How to Tell Fake Instagram Influencers - Check the frequency of posting on this channel

Part 2: Tools to Help You Identify Fake Instagram Influencers

There are tools that can aide identify fake Instagram account before interacting with them. The growth rate of fake influencers is alarming. There are couples of tools brands can use to determine if an Influencer is genuine or fake. Fake influencers avoid top influencer platforms because of the strict guidelines and rules they have set for influencers. Here are some of these tools:

1. Buzzsumo

URL: https://buzzsumo.com/

Buzzsumo is one of the leading tools you can use to determine if Influencers are genuine or not. It allows you to find influencers based on specific keywords. You can also analyze influencers. This is in terms of the duration of their social media profiles, their followers and engagement rate, among others. Above all; buzzsumo allows you to import influencers’ data before analyzing it.

Pros

  • Buzzsumo has an easy to use interface.
  • Its analyze delivers in depth results.
  • There is a wide range of influencers to choose from.

Cons

  • It might take a while to find the right Instagram influencer.
  • Some influencers have outsmarted this tool, making it difficult to determine if they are fake influencers.
  • It is yet to be recognized globally.

How to Tell Fake Instagram Influencers - Buzzsumo

2. Pitchbox

URL: https://pitchbox.com/

Pitchbox is one of the advanced tools that can assist you identify fake Instagram influencers. This tool has been equipped with the latest technology and software. Here, brands can check out their desired influencer within seconds. You simply need to know the keyword to enter. Secondly, there is an outreach email section. You can send emails to your targeted audience from this platform. Above all, Pitchbox houses a system that helps monitor campaigns and influencers at large. Pitchbox also offers different types of reports.

Pros

  • Results are displayed within seconds after queuing in your keyword.
  • This platform offers various reports, which can help you properly understand the influencer at hand.
  • Pitchbox houses a wide range of influencers.

Cons

  • Some reports are shallow.
  • It is not mobile optimized.
  • There are some upcoming influencers on this platform. This makes it challenging to identify some fake influencers.

How to Tell Fake Instagram Influencers - Pitchbox

3. Tapinfluence

URL: https://www.tapinfluence.com/

Tapinfluence has a database of experienced influencers. Therefore, you can easily identify fake Instagram influencers using this tool. You simply need to search the Instagram influencer you want to check out. His/her profile will pop up. You will also be privileged to check out a couple of their details including their audience. Tapinfluence also allows you to check out their profile and their performance.

Pros

  • There is a big Influencers database. Therefore, you can easily identify the influencer you are looking for.
  • All influencers on this platform are qualified and divided into categories.
  • Brands can measure the success of their influencers before determining if influencers are genuine or not.

Cons

  • Some influencers don’t provide a lot of details on their profile. This makes it challenging to identify genuine and fake Instagram influencers.
  • Some micro influencers lack detailed information on this platform.
  • Some people find it difficult using this tool to check if specific influencer is genuine or fake.

How to Tell Fake Instagram Influencers - Tapinfluence

4. Ninja Outreach

URL: https://ninjaoutreach.com/

Ninja outreach tool has specialized in Instagram and Twitter. It is the right tool for brands to determine if an Instagram influencer is genuine or fake. Ninja Outreach tool requires brands to type in the keyword of the influencer they want to check out. The list of Instagram influencers can be further filtered to deliver your desired results. The results attained on this tool are detailed. They can help an individual determine if influencers are fake or genuine.

Pros

  • This tool has been specialized to function on Instagram. Therefore, it delivers ultimate results.
  • Searches have been filtered to deliver accurate results.
  • Their results and analytics are detailed.

Cons

  • Nina Outreach only works on Instagram and Twitter.
  • There is subscription to efficiently use this tool.
  • Some micro influencers are mistakenly labeled fake Instagram influencers.

How to Tell Fake Instagram Influencers - Ninja Outreach

5. Affinio

URL: https://www.affinio.com/

Affinio is a very powerful influencer tool. It simple gets all tasks around influencer marketing done. Brands and individuals can easily check if some Instragram influencers are genuine or fake. Here, influencers are divided into categories. Affinio also allows brands to glance at their audience and a couple of things about the influencer at hand. This makes it easy for individuals and brands to determine if an Instragram influencer is genuine or not.

Pros

  • This tool has an enhanced system that gets tasks handled within a short period.
  • Affinio houses a wide range of influencers.
  • This platform delivers detailed results about influencers.

Cons

  • Services on this platform are quite costly when compared to that on others platforms.
  • There are some micro influencers on this platform. Therefore, some fake influencers can go unnoticed.
  • Some influencers cannot be found on this platform.

How to Tell Fake Instagram Influencers - Affinio

6. Onalytica

URL: https://onalytica.com/

Onalytica is one of the few platforms that allow brands to check out influencer based on their past and recent activities. You simply need to queue in the name of the Instagram influencer. Their profile will pop on the screen with different details. It’s up to you to check out their Instagram profile. This is in terms of how frequently do they post content or has the number of followers changed recently, among others.

Pros

  • You can monitor day to day influencer’s activity.
  • It an easy to use interface.
  • You can request various analytic reports regarding an influencer.

Cons

  • You must subscribe to packages to efficiently use this tool.
  • The list of influencers is not up to date.
  • Some people find reports from this tool quite shallow.

How to Tell Fake Instagram Influencers - Onalytica

7. Sprout Social

URL: https://sproutsocial.com

Sprout social has a user-friendly interface that looks like social media. This makes it easy for anyone to comfortably use this platform. Above all; sprout social helps identify influencers. As we all know, there are numerous influencers to choose from. Sadly, there are a couple of fake influencers. This tool can has fake Instagram followers check software. It helps determine if an Instagram influencer is genuine or fake. Sprout social also comes up with various sprout social Instagram reports regarding the highlight influencer.

Pros

  • There is a demo section on how to use this tool.
  • Sprout social has an easy to use interface.
  • You can use this tool to gather various reports regarding influencers.

Cons

  • A package must be selected in order to use this tool.
  • Some micro influencers cannot be identified using this tool.
  • The influencer list isn’t constantly updated.

How to Tell Fake Instagram Influencers - Sprout Social

8. Upfluence

URL: www.upfluence.com

Upfluence is one of the most reliable influencer tools on this platform. Numerous brands and agencies use this tool to check out the authenticity of Instagram influencers. This platform houses database of influencers. Therefore, you can find your desired influencers. There are numerous features that hasten the search process. You can use keywords and other filters. This tool also can help you find a genuine influencer.

Pros

  • There is an email platform that allows you to initiate contact with any influencer.
  • This tool houses plenty of influencers. Therefore, you can easily find the influencer you are looking for.
  • It has a user friendly interface.

Cons

  • You must know the keyword of your desired influencer.
  • You must subscribe to a package to efficiently use this tool.
  • The influencer list isn’t regularly updated.

How to Tell Fake Instagram Influencers - Upfluence

9. Klear

URL: www.klear.com

Klear can efficiently assist you do some background check regarding your current influencer. You can also use this tool to secure genuine influencers. This tool has a database of over five hundred million influencers across the globe. These influencers are divided into categories. Simply type in the keyword of your influencer and wait for results to pop up. You will have a wide range of information regarding your influencers. Go through the list before determining if your highlighted Instagram influencer is genuine or not.

Pros

  • You can carry out background check on influencers on this platform.
  • You can also find influencers using this tool.
  • Results attained on specific searches are detailed.

Cons

  • Some micro influencers data are not yet available on this platform.
  • You must subscribe to a package for efficient results.
  • Their technology can be improved.

How to Tell Fake Instagram Influencers - Klear

10. AuthoritySpy

URL: https://authorityspy.com/

Authorityspy is an all round tool. It helps analyze any Instagram influencer across various social media platform. Here, you can attain information about influencers before determining if they are genuine or fake. This ranges from their engagement rate, how old their social media accounts have been running and their audience.

Well, there are filters on platform you can use to find your desired influencer. Searches can be narrowed down to languages and regions, among others.

Pros

  • Searches can be narrowed down to keywords.
  • Reports attained on this platform are detailed.
  • Results are attained immediately when queued.

Cons

  • It must be installed in a device.
  • A subscription package must be selected to attain positive results.
  • The influencer database is regularly updated.

How to Tell Fake Instagram Influencers - AuthoritySpy

Part 3: Comparison of Tools to Check Fake Instagram Influencers

As seen above, there are numerous tools brands and individuals can use to determine if influencers are genuine or fake. A point comes when you have to pinpoint the best tool. Below is a detailed comparison of all the above tools. Go through the list before making any decision on the tool to use:

1. BuzzSumo

BuzzSumo offers different packages. Therefore, brands must choose a package they can comfortably afford. The lowest package is priced at $79, whereas the most costly package costs $500. Buzzsumo has an option for typing your keyword. You can also analyze any Instagram influencer.

This tool is fast and helps deliver instant results. Influencers are also divided into categories. Therefore, brands can easily find their desired influencer within a short period. This tool is rated 8 out of 10 by numerous brands.

2. Pitchbox

Here, packages prices are not fixed. They vary depending on the package you have selected. Therefore, brands should choose packages they can comfortably afford. The key features for this tool for checking influencers is the email sending platform. You can send emails on your highlighted influencers. You can also monitor the campaigns of your marketing strategies.

Pitchbox delivers instant results. You simply need to type your keyword or use filters. Reports derived from this tool are detailed. Pitchbox gets 8.5 out of 10.

3. Tapinfluence

Brands are required to pay $1999 for a standard package to efficiently use this tool. Tapinfluence has enhanced technology that gives detailed searches. Searches can be personalized based on keyword or the use of filters.

This tool is renowned for delivering accurate results based on the keyword. You will also be privileged to check out deep information about influencers. You can also check their performance using this tool. Lastly, Tapinfluence gets 9 out of 10. Brands are constantly praising this tool.

4. Ninja Outreach

The pricing of this tool is not disclosed. Simply check their profile for their packages. Ninja Outreach has software that checks influencers on Instagram and Twitter. Searches have also been enhanced based on keyword. Therefore, the accuracy of results fully depends on what you have entered. Filtration features also exist of this platform.

Ninja Outreach allows brands to check out both micro influencers and established ones. You can also peruse through the results attained depending on the typed keyword. Most people rate Ninja Outreach 6 out of 10 because it can only be used on Twitter and Instagram.

5. Affinio

The packages prices of Affinio vary. Therefore, you subscribe to a package that will address all your influencer marketing needs. Influencers are divided into categories. Therefore, you can click on a category and go through a list of influencers.

Affinio allows brands and individuals to check out information about influencers. It can be their success rate, their followers and engagement rate, among others. Affinio attains an overall rating of 9 out of 10.

6. Onalytica

Here, prices of packages vary. Each package has its own advantages and privileges. The accuracy of research attained fully depends on the entered keyword. Onalytica has software that allows brands to retrieve current and previous data about influencers. These data are used to make various decisions.

Results attained are detailed and accurate. You can also access information about influencers profile and their followers. Onalytica is rated 8 out of 10.

7. Sprout Social

Packages here are pocket friendly. This influencer platform houses numerous influencers. Influencers are divided into categories, depending on their specialization. All results attained through sprout social are up to date. There is an Instagram followers’ check software. This software checks the pattern of followers. The results help determine if influencers are genuine or not.

Anyone who uses this tool will end up finding the right influencer. You can also analyze an Influencer profile with this tool. Based on performance, sprout social gets 8 out of 10.

8. Upfluence

Here, you must book free demo to get price list of packages offered here. The authenticity of information derived from this tool is accurate. You simply need to understand what you desire to attain in the long run. The main features of this tool are filters. Results can be customized to deliver accurate results. This tool also allows keywords.

Upfluence allows brands to go through the list of influencers or any information. All details derived from this tool are accurate and up to date. Upfluence is rated 8.5 out of 10 in the latest ratings.

9. Klear

The subscription fee for Klear package is $249. This tool houses details of more than five hundred million influencers. Therefore, any information derived from this platform about influencers is accurate. Influencers are divided into categories making easy for brands to identify the right influencer. That’s not all; keywords can be used to attain accurate results.

This tool houses both micro influencers and established ones. Therefore, you can easily find information regarding about them. Klear is rated 8.5 out of 10 because of its efficiency.

10. Authorityspy

Here packages range from $27 and $47. Therefore, it’s up to brands to choose a package that addresses their needs. This tool is capable of gathering and analyzing information of brands across various platforms. This is the reason any information obtained from this tool is accurate. Filter is one of the features that have enhanced user experience on this platform.

That’s not all; this tool helps brands attain different information about influencers. It can be either engagement rate or the followers’ rate, among others. Lastly, tool is ranked 8.5 out of 10.

Conclusion:

As seen above, it is easy to identify fake influencers. You can either physically peruse through their profile or use any of the above tools to determine if influencer at hand is genuine or not.

Written by Christine Smith on the Sep 03,2019 15:21 pm
Resource > Influencer Management > How to Tell Fake Instagram Influencers with Helpful Tools and Methods
Influencer Marketing
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