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How to Outreach Influencers

for Brands

Influencer outreach is a lot simpler than it appears. It’s just a matter of finding influencers you want to reach out to and making the most out of the opportunity by backing up your strategies with tricks that will launch you over to the top of the market! Learn a little about both processes as we break down how to outreach to influencers below.

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Part 1. Easiest Way to Outreach Influencers for Brands

In order to ensure a successful outreach, you need to find a way to perform and manage your campaigns in an easy and efficient manner. For this, we recommend that you try out InflueNex. InflueNex is a web-based marketing tool designed for brands and influencers alike. It’s meant to connect one to the other, and it provides all the tools you could possibly need to do this! Like the following features:

Key Features:

  • Large database of influencers to collaborate with.
  • Insights and analytics provided for each influencer.
  • Web-based email service to contact influencers directly.
  • Outreach management features for monitoring campaign progress.

How to Outreach Influencers for Brands

Step 1. Use InflueNex Search Tool

Start using InflueNex by searching for the influencer that you want to work with. A searching tool has been provided at the homepage of the platform, and it has been equipped with a smart search bar and 8 unique filters.

Outreach Influencers for Brands - Use InflueNex Searching Tool

Step 2. Send an Invitation to Influencer

Once you’ve discovered an influencer you want to work with, all you need to do is click the Send Invitation button at the top of their InflueNex dashboard (as is highlighted in the image below.)

Outreach Influencers for Brands - Send an Invitation to Influencer

Step 3. Perform Your Outreach


With InflueNex’s on-site email service, you can begin drafting your outreach! Click SAVE to manage the message at a later date or click SEND to send the message (the influencer’s contact information is automatically provided by InflueNex.)

Outreach Influencers for Brands - Perform Your Outreach

Part 2. Traditional Way to Outreach Influencers for Brands

For brands that already have their own following, there is an alternative method that you can try out in order to reach out to influencers! These so-called traditional methods depend on your presence on social media, and your ability to make connections online! After all, the more organic the collaboration, the better the sponsored content will appear to the consumers.

How to Outreach Influencers for Brands with Traditional Way

Step 1. Go to Your Social Account

As mentioned, this alternative method will depend on your brand having a pre-established following on a social network. If you can attest to this, then move on to the next two steps.

Outreach Influencers for Brands - Go to Your Social Account

Step 2. Search Your Followers

The first place to look for influencers to reach out to is your followers. This is one of the best ways to locate micro-influencers that are willing to work with your brand.

Outreach Influencers for Brands - Search Your Followers

Step 3. Who’s Talking About Your Brand

You can also look for influencers to reach out to by trying to find out who is currently talking about your brand/products.

Outreach Influencers for Brands - Who's Talking about Your Brand

Step 4. Send Them an Email

Once you’ve found influencers you want to work with, the only thing left for you to do is to actually make contact! Unlike with InflueNex, this will most likely have to happen outside of the platform (through an email web-service like Gmail or Yahoo Mail.)

Outreach Influencers for Brands - Send Them an Email

Part 3. Tips & Tricks about Influencer Outreach for Brands

To wrap things up, we’re going to be finishing this off with 5 of the most helpful tips and tricks involving influencer outreach for brands! Some of these will be a reintroduction of tricks that we’ve already gone over, whilst the others will be covering tips that you may not have heard of before!

5 Most Helpfulp Tips & Tricks about Influencer Outreach for Brands

1. Use an Influencer Search Engine

If you don’t want to have to manually search for influencers that will be able to work for you, then the best thing for you to do is to use an influencer search engine! InflueNex, the tool we introduced at the very beginning, belongs in this category of tools! With a good influencer search engine, you can cut down the amount of research necessary prior to the outreach stage.

Outreach Influencers for Brands - Use an Influencer Search Engine

2. Let an Agency Connect You to Influencers

Another way of cutting down the time necessary for discovering influencers is to try out an Influencer agency! These are meant to serve as platforms for brands and influencers to collaborate on campaigns, and they’re handled by people that know a lot about marketing as a whole. MediaKix is a great example of one of these agencies that you can test out.

Outreach Influencers for Brands - Let an Agency Connect You to Influencers

3. Use a Template for Your Outreach Message

For those who aren’t so good with words, a template may be what makes the difference! Templates for all purposes can be found online, all you have to do is figure out how to make the best of a template by changing it up with your own words (although even that isn’t strictly necessary.)

Outreach Influencers for Brands - Use a Template for Your Outreach Message

4. Manage Your Outreach

If you’re struggling with managing the number of emails that you are sending and receiving, then you should try out an outreach tool that you can use for generating the leads and building the relationships needed to grow your business. There are plenty of them available out there, like Outreach Plus or InflueNex.

Outreach Influencers for Brands - Manage Your Outreach

5. Do Your Research

Of course, in the end, a lot of what makes a good campaign is the foundation that you create from doing proper research! There’s plenty of tools available out there for this. InflueNex, for example, is great for gaining insights on YouTube influencers, whilst another tool, called Hype Auditor, is more centered on providing insights for Instagram influencers.

Outreach Influencers for Brands - Do Your Research


You can make influencer outreach so much simpler by applying one of the tips that we introduced today. Be it through using a marketing tool like InflueNex or shaking up your strategies by taking the time to go about your search for an influencer naturally. Either way, even if it’s just for practice, you should get around to trying out as much as you can now. You can only get better from here.

Contact Influencers
1. Influencer Outreach 1.1 Influencer Outreach Tools 1.2 Contact Influencers 1.3 Hire an Influencer 1.4 Influencer Contact Templates 1.5 Influencer Outreach Marketing 1.6 Best Online Influencer Outreach Agency 1.7 Contact Social Media Influencers 1.8 Influencer Outreach Platform 1.9 Contact Micro Influencers 1.10 Get an Influencer's Contact Information 1.11 B2B Influencer Outreach 1.12 Influencer Outreach in Email Marketing 1.13 Influencer Outreach Save Your Content Marketing 1.14 Contact Influencers for Marketing 1.15 Content Strategies for Influencer Outreach 1.16 Influencer Outreach Case Studies 1.17 Outreach Influencers for Brands 1.18 Write a Good Influencer Outreach Letter 1.19 Good Questions to Ask Influencers 1.20 Write Influencer Marketing Proposal 1.21 Influencer Outreach in SEO 1.22 Ultimate Influencer Outreach Guide 1.23 Contact Influencers to Partner with You 1.24 Contact Media Influencers 1.25 Contact YouTubers for Permission to Use Their Music 1.26 Sales Contact Influencers for Promotion 1.27 Contact Gaming Influencers 2. Contact YouTubers 2.1 Contact YouTube 2.2 Contact Someone on YouTube 2.3 Contact a YouTuber 2.4 Contact YouTubers for Collaboration 2.5 Contact YouTube Channel Owners 2.6 Contact YouTube Users 2.7 Contact People on YouTube 2.8 Contact YouTubers for Business 2.9 Contact YouTubers Through Email 2.10 Contact YouTube Influencers 2.11 Find Contacts on YouTube 2.12 Contact YouTubers for Monetization 2.13 Contact YouTube Video Owners 2.14 Contact Famous YouTubers 2.15 Contact Other YouTubers for Collaboration 2.16 Contact YouTube Video Uploader 2.17 Contact YouTube Creators 2.18 Company Contact You to Promote Product on YouTube 2.20 Contact YouTuber to Review Your Product 2.21 Contact YouTube Video Authors 2.22 Contact YouTube Vloggers 2.23 Contact Minecraft YouTubers for Collaboration 2.24 Contact Indian YouTubers for Collaboration 3. Contact Other Influencers 3.1 Contact Instagram Influencers 3.2 Instagram Influencers Outreach Tips 3.3 Contact Facebook Influencers 3.4 Contact Influencers on Twitter 3.5 Twitch Influencer Outreach 3.6 Contact SnapChat Influencers 3.7 Contact TikTok Influencers 3.8 Contact Reddit Influencers 3.9 Contact Brands as an Influencer 3.10 Contacted by YouTuber to Promote Your Products 3.11 Alternatives to NinjaOutreach

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