Influencer outreach is a lot simpler than it appears. It’s just a matter of finding influencers you want to reach out to and making the most out of the opportunity by backing up your strategies with tricks that will launch you over to the top of the market! Learn a little about both processes as we break down how to outreach to influencers below.
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In order to ensure a successful outreach, you need to find a way to perform and manage your campaigns in an easy and efficient manner. For this, we recommend that you try out InflueNex. InflueNex is a web-based marketing tool designed for brands and influencers alike. It’s meant to connect one to the other, and it provides all the tools you could possibly need to do this! Like the following features:
Start using InflueNex by searching for the influencer that you want to work with. A searching tool has been provided at the homepage of the platform, and it has been equipped with a smart search bar and 8 unique filters.
Once you’ve discovered an influencer you want to work with, all you need to do is click the Send Invitation button at the top of their InflueNex dashboard (as is highlighted in the image below.)
With InflueNex’s on-site email service, you can begin drafting your outreach! Click SAVE to manage the message at a later date or click SEND to send the message (the influencer’s contact information is automatically provided by InflueNex.)
For brands that already have their own following, there is an alternative method that you can try out in order to reach out to influencers! These so-called traditional methods depend on your presence on social media, and your ability to make connections online! After all, the more organic the collaboration, the better the sponsored content will appear to the consumers.
As mentioned, this alternative method will depend on your brand having a pre-established following on a social network. If you can attest to this, then move on to the next two steps.
The first place to look for influencers to reach out to is your followers. This is one of the best ways to locate micro-influencers that are willing to work with your brand.
You can also look for influencers to reach out to by trying to find out who is currently talking about your brand/products.
Once you’ve found influencers you want to work with, the only thing left for you to do is to actually make contact! Unlike with InflueNex, this will most likely have to happen outside of the platform (through an email web-service like Gmail or Yahoo Mail.)
To wrap things up, we’re going to be finishing this off with 5 of the most helpful tips and tricks involving influencer outreach for brands! Some of these will be a reintroduction of tricks that we’ve already gone over, whilst the others will be covering tips that you may not have heard of before!
If you don’t want to have to manually search for influencers that will be able to work for you, then the best thing for you to do is to use an influencer search engine! InflueNex, the tool we introduced at the very beginning, belongs in this category of tools! With a good influencer search engine, you can cut down the amount of research necessary prior to the outreach stage.
Another way of cutting down the time necessary for discovering influencers is to try out an Influencer agency! These are meant to serve as platforms for brands and influencers to collaborate on campaigns, and they’re handled by people that know a lot about marketing as a whole. MediaKix is a great example of one of these agencies that you can test out.
For those who aren’t so good with words, a template may be what makes the difference! Templates for all purposes can be found online, all you have to do is figure out how to make the best of a template by changing it up with your own words (although even that isn’t strictly necessary.)
If you’re struggling with managing the number of emails that you are sending and receiving, then you should try out an outreach tool that you can use for generating the leads and building the relationships needed to grow your business. There are plenty of them available out there, like Outreach Plus or InflueNex.
Of course, in the end, a lot of what makes a good campaign is the foundation that you create from doing proper research! There’s plenty of tools available out there for this. InflueNex, for example, is great for gaining insights on YouTube influencers, whilst another tool, called Hype Auditor, is more centered on providing insights for Instagram influencers.
You can make influencer outreach so much simpler by applying one of the tips that we introduced today. Be it through using a marketing tool like InflueNex or shaking up your strategies by taking the time to go about your search for an influencer naturally. Either way, even if it’s just for practice, you should get around to trying out as much as you can now. You can only get better from here.
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