Learning how to contact social media influencers is one of the most important things that you need to learn in order to begin working cooperatively with them. The process of learning how to do this begins with using and getting used to a tool that will allow you to contact social media influencers. Quickly followed by setting up strategies for outreach and then choosing the most quintessential spokesperson for you and the product that you are selling.
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If you want a tool that you can use in order to contact social media influencers, then you should try out InflueNex. With the ever-rising popularity of influencer marketing campaigns, many brands are trying to find the best influencers to promote their business. With the help of InflueNex, brands can find the right influencer with easy clicks. In this part, we're going to introduce how to use InflueNex to contact social media influencers.
InflueNex is an online influencer marketing platform, and firstly you'll need to create an account on this platform.
At the very top of the search engine toolbox is the search bar. This is where you can type down channel names, video titles, common keywords, video tags, etc.
The bottom part of the toolbar is eight advanced filters that you can use in order to narrow down your search results. These include filters for category, number of subscribers, engagement rate, video views, location, etc.
The only thing left to do, after you have located the influencer you want to contact, is to click the Send Invitation button.
The page shown below is where you can compose the email that you want to send to your chosen influencer (InflueNex automatically fills in their contact information — based on whatever is offered on their main YouTube account.)
Now that you have a tool to back up the actual activation of your influencer outreach campaign, it’s about time that you start looking into strategies that you can use in order to promote your product. There is a variety of them outside of the usual ‘promotional post,’ and you may find that using one of the more unique options will work better for you than simply hiring an influencer for a basic sponsored post. Continue reading to see 5 great examples of a couple of unique approaches that you may want to consider for your own social media influencer campaign.
A while back, Sony launched the XPERIA Z5. At the time, they wanted everyone to know of the device’s powerful zooming functions (which were so much better than any of the other alternatives in the market.) They ended up promoting the device through a handful of influencers — who were tasked to take extremely zoomed-in pictures. By initiating a game (or challenge-like) campaign, they were able to receive so much more attention than they may have gotten otherwise.
Coachella is one of the biggest events for social media influencers and celebrities alike and everyone is tuning in to watch while it’s going on! That is why big brands like BMW decided that they will be tapping into it — with the example being their successful #RoadtoCoachella campaign that they led in order to partner with the actual festival (plus the influencers that were invited to the event.) It’s not a campaign that can be easily emulated, but it’s definitely a framework that will be used by many more brands in the future.
A less loud, but no less effective approach to influencer marketing, is to hire a long-term ambassador. For example, Marc Jacobs Beauty recently hired the YouTuber NikkieTutorials (also known as Nikkie de Jager) as one of their partners. This type of relationship between brands and influencers can equal into both your regular ad campaigns (in the long-run) as well as big product collaborations that the influencer’s audience will just love to have.
Glossier, which is a new but startlingly popular brand, launched off their brand with the success of their ‘Regular Women’ campaign. With this campaign, they focused on reaching out to micro-influencers who were known for their high engagement rates but were technically in the lower end when it came to audience size. This attention allowed them to promote their products in a manner that appeared organic, and thus, more attractive to the people who viewed them.
If you’re not interested in anything too complicated, then there’s always the simple, but dependable, giveaway campaign style. In the sample below, known influencer Shane Dawson hosted a giveaway for a known makeup brand, and despite the fact that the post itself was not an actual ad, it received over 2 million likes.
If you’re still struggling to come up with influencers that you want to contact, take a look at the top 10 social media influencers list we’ve provided below. With all the influencers included in the following, you’ll be able to see a sample of their recent analytics and statistics dashboard with InflueNex, as well as given the link where you can contact them directly!
PewDiePie, born as Felix Kjellberg, is definitely the biggest name on social media (be it on YouTube or anywhere else.) At the writing of this article, he has accumulated over 102 million followers, and his growth trajectory is only getting higher and higher from this point on. He’s not always been the ‘best’ influencer to have working on your side, but there’s no denying the amount of influence he has over his followers — which you can clearly see from the success of his own line of apparel and merchandise.
Logan Paul, much like PewDiePie, may not have always had the best image on social media, but his success when it comes to collaborations is something that cannot be denied. His channel continues to grow even after the controversy he had faced earlier last year (with his YouTube channel currently at 19.9 million followers.) And although he may not be growing as fast as before, his influencer over his fanbase is still ever strong.
Dude Perfect is not a single-influencer channel. It was initially hosted and run by five individuals who had bonded over sports in their early adulthood. Despite being one of the oldest channels, Dude Perfect continues to grow (now with over 46.8 million subscribers on YouTube.) Their success is plain to see with the promotion of their online store, paid mobile applications, and even their television series.
Markiplier, also known as Mark Fischbach, is a name that grew around the same time as PewDiePie (when video game-based ‘Let’s Plays’ were their most popular.) At the time of writing this article, he has 24.5 million subscribers — a number that continues to grow as his fanbase falls in love with his kind and honest public personality.
Zoella’s numbers may be lower than others (in terms of followers on YouTube — of which she has 11.6 subscribers), however, her presence on other social media platforms like Instagram, Facebook, or Twitter more than makes for it. Numbers aside, there’s no denying the influencer that this beauty vlogger has.
Liza Koshy is a social media influencer that saw a lot of growth in the last couple of years. Her channel, although largely inactive now, still has over 17.7 million subscribers — she also has quite a large following on Instagram and Twitter and is seen collaborating with many other popular social media influencers on YouTube and other known platforms.
Jake Paul, much like his brother, is a controversial name on social media. However, he maintains a relatively large fanbase even today (with over 19.7 million subscribers on YouTube and a couple million more on platforms like Instagram and Twitter. He’s worked collaboratively with many brands in his golden days and has seen a lot of success when selling his own merchandise.
Jenna Marbles is another leading-female influencer that you hear a lot on social media. At the moment, she has over 20 million subscribers on YouTube, and her channel continues to grow as she pushes vlog-content and creates videos that everyone can laugh at and enjoy.
Lilly Singhs, also called Superwoman, is another big name on YouTube that you may have heard of. She took a minor break from social media in 2019 but came back strong with sponsored content with a big brand like Olay (she’s also an ambassador for a big-name charity company called UNICEF and is loved for her giving personality.)
Shane Dawson is another big-name YouTuber that has been on the platform since almost the beginning. His main channel now has over 22.9 million followers, and the number continues to grow as he creates engaging and long-form video documentaries on subjects that he believes matter. Recently, his collaboration with Jeffree Star and Jeffree Star Cosmetics has seen a lot of hype (with the whole product line selling out within the first 24 hours — despite the website having crashed even before the products were released.)
There’s no reason to not start today. Contact one of the influencers that we introduced in our list of the top social media influencers for 2019 or use InflueNex to locate and find an influencer that will suit whatever strategy you come up with! The later you are to the game, the more you’re going to lose out, so make the change today and reap your rewards.
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