Most Helpful Influencer Marketing Platforms

in 2019

Are you searching for influencer marketing platforms to find the ideal influencer? For this, there are now several helpful networks where you can find any influencer who has the same niche as yours. Depending on the platform, you can also access their general performance and detailed analytics of their daily engagement. This is one of the best ways to find as well as track influencers. That is why we have prepared 10 excellent platforms with many benefits and unique features to help you step up your brand strategy.

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Part 1. Most Helpful Influencer Marketing Platform in 2019

Among the platforms we are going to introduce, the very first one is InflueNex. InflueNex is the perfect method to find, track and even contact any YouTube influencer. What does it provide? You can now go ahead visit the InflueNex website and search through over 100 million potential creators at no cost, there are also features such as:

Key features of InflueNex:

  • Special Search Engine to help you define your desired influencer by entering as many keywords as you wish.
  • Filter your search with filters to specify Location, Language, and Subscriber count.
  • Send invites to select influencers within the site and start connecting freely.

How does it work? Before we move onto our next tool, we’re going to give a quick overview of InflueNex and show you how some of the tools work.

How to Use InflueNex to Find Influencers

Step 1. Enter Keywords Related to Your Niche

Once you open InflueNex’s website, go ahead and enter any keyword on the search bar. This will allow the tool to get a general idea of your desired influencer.

Most Helpful Influencer Marketing Platforms - Enter Keywords

Step 2. Pick Any Filter to Specify Your Search

Next up, select any filter from the options underneath the search bar. This could be a Category, Country, Language, Estimated Price Range, Subscribers etc.

Most Helpful Influencer Marketing Platforms - User Advanced Filters

Step 3. Click on Search and Start Browsing

Once you’re done, click on the Search Icon to continue with your research. With this InflueNex should start listing you all the influencers they’ve gathered in their database that matches the keywords.

Most Helpful Influencer Marketing Platforms - Click Search Button to Start Exploring

Step 4. Pick an Option to Sort the Results Accordingly

Before you do search through the list of influencers that are most likely related to your business, make sure to click on the Sort By tool on the top right and readjust the results according to their InflueNex score. This will help you track the most successful once among the rest.

Most Helpful Influencer Marketing Platforms - Check Out Searching Results

Step 5. Track Influencer Analytics and Send Invite

When you do pick an influencer, go to their profile and look through the given analytics of their engagement rates and activity over the past 30 days. This way you can easily compare which one of the creators have a bigger chance at improving your business. Picked one? Just click on Send Invite to contact them through InflueNex.

Most Helpful Influencer Marketing Platforms - View Detailed Information of Influencer

Part 2. Other Helpful Influencer Marketing Platforms in 2019

Beyond InflueNex, there are other influencer marketing platforms that come with many different tools, networks and even pricing to help you connect with creators all over social media. Though, picking between all of the potential websites might be complicated if you do not know which one offers the tools you’re looking for. That’s why we’ve gather 10 other helpful influencer marketing platforms that you can check out.

1. Upfluence

URL: https://upfluence.com/

The first influencer marketing platform on our list is Upfluence. It is a great tool with a database of 1 million influencers that are kept up to date for accurate research purposes. These profiles are collected from Twitter, Instagram, Facebook, Pinterest, YouTube and other blogs. To look for these influencers, you can simply type in keywords and Upfluence will list you the related content. Additionally, this tool lists the ones with a highest authority in the industry first. And, it gives you the ability to filter your search by category, location or the number of followers they have. As for the audience analytics feature, it is only available for Instagram platform. When you do find the influencer of interest, there is an extra feature to send them personalized emails. As for the price, it costs $795 per month for their cheapest plan.

Pros:

  • Offers a database of over 1 million active influencers.
  • Supported networks include Twitter, Instagram, Facebook, Pinterest, YouTube and other popular blogs online.
  • Allows you to send personalized emails through the tool and track correspondence from archives.

Cons:

  • Only 1 million influencers from many different social networks.
  • The pricing might be high for small companies or solo bloggers.
  • Audience Analytics tool is only available for Instagram influencers, you can’t track other creator’s insights from their alternative platforms.

Most Helpful Influencer Marketing Platforms - Upfluence

2. HypeAuditor

URL: https://hypeauditor.com/

With HypeAuditor you can see the top Instagram influencers in your niche easily. It analyzes each profile through authentic engagements and general performance over time. To help you determine which influencer has a quality audience, HypeAuditor ignores spam or inactive followers and only shows their real interactions. While searching for the said creators, you can either look through the top 1000 most successful influencers with real-time analytics or split the list into 14 different categories to have a better insight.

Pros:

  • Has a massive database of over 3 million profiles.
  • Provides an Audience Quality Score to help you see only the real followers an engagement.
  • Each profile comes with demographics of their followers and daily engagements.

Cons:

  • Unfortunately, it is a paid tool, but rather than buying a subscription, you will need to pay a token to access influencers analytics that costs $1.99 each.
  • Only has one platform in its database, this limits your outreach to other potential influencers on other networks.
  • While buying tokens, if you do purchase less than 100, it might decrease your rate.

Most Helpful Influencer Marketing Platforms - HypeAuditor

3. Heepsy

URL: http://www.heepsy.com/

Heepsy is another Instagram influencer marketing platform with a database that includes over 2 million active profiles. You can search for the desired creator by entering a keyword and selecting any location. This will filter the results and only provide you a selection of influencer most suitable. Also, this tool is affordable for every individual blogger or even bigger companies who focus on the Instagram community. Their cheapest plan doesn’t cost a penny but does limit many tools you might find useful to research. However, if you purchase their paid plan for only $9 per month, you can also specify their location before surfing through thousands of accounts.

Pros:

  • It is affordable for all bloggers and companies (even those with low budgets.)
  • Provides a free plan if you rather check out the tool before committing any purchase.
  • It also comes with general analytics of each profile.

Cons:

  • The difference between free plan and the paid plan is the location filter.
  • Only for Instagram Influencers, it isn’t much of an issue since it already comes with a free plan and an affordable set of tiers
  • Unlike other influencer marketing platforms, this one doesn’t provide many advanced features.

Most Helpful Influencer Marketing Platforms - Heepsy

4. Buzzsumo

URL: https://buzzsumo.com/

Buzzsumo provides multiple ways to find influencers online. As for the first one, you can simply enter keywords related to your niche, and surf through the latest popular blogs and add them to your list of content for later use. Secondly, this tool mainly supports Twitter influencers that you can search by their bio or shared content that is relevant to your field. For a more detailed search you can filter the influencers if they are Bloggers, Companies, Journalists or a regular Twitter user. Each one of these profiles come with their own engagement rates and overall analytics of their account. If interested, it offers a free 7-day trial and its cheapest plan costs $99 per month.

Pros:

  • It contains popular blogs with relevant content and Twitter influencers in its database.
  • Offers a 7-day free trial to allow you to test out its features before purchasing their month-long plan.
  • Every profile comes with detailed analytics of their audience and latest engagements.

Cons:

  • It doesn’t offer many platforms to search for influencers, only blogs and Twitter.
  • It is a paid tool; you will have to purchase their monthly plans after the free trial ends.
  • You can’t contact the said influencers within the site unlike InflueNex.

Most Helpful Influencer Marketing Platforms - Buzzsumo

5. Social Bakers

URL: https://www.socialbakers.com/

SocialBakers is another excellent tool to help brands engage with influencers all over social media. Though, their main focus is Instagram. It offers an Analytics Tool that allows any user with a personal or business profile to track their Instagram audience. There is also a limited feature to track other influencers or competitors with their free plan. Though, it only offers 3 influencer profiles with over 10k followers each.

Pros:

  • Has a free plan in which you can test out the tool itself and see how the basic features work for you before purchasing.
  • Offers a wide range of plans that includes unique tools with more advanced content for the higher price.
  • Their analytics are considerably advanced compared to the other influencer marketing platforms we have introduced.

Cons:

  • It is mainly focused on Instagram influencer marketing, doesn’t contain any data for the other platforms.
  • Most of the advanced features are only in the paid tiers, you will have to pay for a subscription to unlock them all.
  • Unfortunately, the prices are only available if you sign up for their Demo plan.

Most Helpful Influencer Marketing Platforms - SocialBakers

6. Followerwonk

URL: https://followerwonk.com/

Followerwonk, on the other hand, is a free Twitter influencer tool that helps you find influencer who has the same niche as yours. Their standard tools allow you to search Twitter bios by entering relevant keywords and using the provided filters like location, follower count, content etc. When you do access a list of influencers, you can analyze them and track their engagements as well as audience interactions through their profile. You can also monitor your own account if you’re interested in analyzing the audience you’ve gathered so far. It is not the most advanced tool, but it offers a pretty good service for its lack of price.

Pros:

  • It is a completely free tool; you won’t need to sign up for any paid plans to access its features.
  • Access to check out not only Twitter influencers’ profiles, but your own social media presence as well.
  • Filter your search by location or follower count to sort thousands of influencers according to their authority.

Cons:

  • It doesn’t provide much detail information or advanced filters to search for Twitter Influencers.
  • It only has data from Twitter, you can’t access other network influencers through this tool.
  • There is no option to contact the said influencer, you can only analyze their profile with general metrics.

Most Helpful Influencer Marketing Platforms - Followerwonk

7. BuzzStream

URL: https://www.buzzstream.com/link-building

BuzzStream mainly provides SEO services and connection to blogs online rather than social media influencers. Though, it does come with an advanced set of tools that will make the process so much easier for you and your business. For instance, while looking through random blogs online, you can add the ones that caught your attention to your personal list. By doing this, you can even see a bunch of information about the person behind the blog. Apart from that, you can simply type in any relevant keywords to find content or influencers with their generalized analytics. However, just like most tools, you will have to purchase their Starter plan for $24 per month to access these tools.

Pros:

  • Provides a feature to send each influencer you’ve picked with personalized email.
  • If you’ve stumbled across an interesting blog, you can add them to your list or even access the writer behind it.
  • Before you sign up for their cheapest plan, you can try out the 14-day free trial and see how it works.

Cons:

  • After the free trial, you will have to purchase at least one of their plans for further use.
  • It mainly provides access to bloggers rather than social media influencers, but you can see their multiple network presence if they have any.
  • The more advanced tiers may require a higher cost, make sure to check what these plans include before signing up.

Most Helpful Influencer Marketing Platforms - BuzzStream

8. Awario

URL: https://awario.com/

As for Awario, it is mainly a social media influencer search tool that helps you connect with any creator from their provided platforms. To find these influencers, you can simply type keywords which relate to your niche or brand in general and search between Twitter, Facebook, YouTube, Instagram, blogs or even news articles. Before listing you a bunch of relevant content, it picks those with the highest engagement rates or daily visits. With the help of these features you can track down your competitors, gain further insight of different audiences and start developing a better strategy at improving your business. As for the price, apart from their free trial, their cheapest plan costs $29 per month.

Pros:

  • You can search for influencers between many platforms such as Twitter, Facebook, YouTube, Instagram, blogs or even news articles.
  • It has a wide range of advanced tools to track not only influencers but also your social competitors.
  • Like many tools, it also offers a free limited trial for testing out its features.

Cons:

  • Since it doesn’t provide a Language filter, the results will most likely be targeted at English speaking countries.
  • It might lag once in a while considering it has a fairly big database.
  • May include a lot of spam sites while listing you the desired influencers from a specific niche.

Most Helpful Influencer Marketing Platforms - Awario

9. Dovetale

URL: https://dovetale.com/

Dovetale offers real-time analytics of most influencers from multiple platforms to help you improve your brand strategy. It comes with standard tools to find and track any creator within YouTube, Instagram, Twitter and Facebook. Apart from typing in keywords and filtering your search, you can use the Monitor tool that helps you see with whom your competitors are engaging with. This will allow you to track which influencers are offering a highest potential by checking their analytics. If you want to access these tools, Dovetale offers a $199 monthly subscription as their cheapest plan.

Pros:

  • Reach out to influencers by monitoring your competitor’s engagements or simply entering relevant keywords.
  • Find influencers from YouTube, Facebook, Instagram and Twitter.
  • Each influencer has real-time analytics to give as accurate information as possible.

Cons:

  • you will have to purchase the cheapest plan for $199 per month.
  • High rates to influencers who mainly gathered an audience from spam followers or likes.
  • It might lag while managing the tool or simply take a while to access their advanced features.

Most Helpful Influencer Marketing Platforms - Dovetale

10. Pitchbox

URL: https://pitchbox.com/

Pitchbox is an SEO outreach tool that has no association with social media influencers. However, it does an excellent job at finding bloggers in your niche. All you have to do is type in a simple keyword and filter the results. When you’ve gathered a list of influencers, Pitchbox allows you to send personalized emails with additional follow-ups. So far it is doing the job well, but just like every tool it does have its downsides. The price range may be a little high for solo bloggers or small business. It is also only available if you try out their demo version beforehand.

Pros:

  • It gathers raw data from popular blogs all over the internet.
  • Helps you filter your search so you can list them by those with the highest authority.
  • Sends personalized emails and automated replies to allow you to communicate much more easily.

Cons:

  • It doesn’t provide any social media influencers, only popular blogs.
  • It is a paid tool; you are opted to purchase one of their tiers to access all its features.
  • There is no clear information about their plans, and you will have to try out the demo before gaining further insight.

Most Helpful Influencer Marketing Platforms - Pitchbox

Conclusion:

No matter which niche you’re representing, it is quite easy to find and connect with any influencer who’s in the same field as yours. Considering the growing popularity of influencer marketing, there are now countless websites that allows you to find the best match for you. InflueNex, especially, does this job very well. Not to mention, it is completely free to use, all you have to do is login and start browsing. So, why not try it today?

Written by Christine Smith on the Sep 03,2019 15:22 pm
Resource > Top Social Media Influencers > Most Helpful Influencer Marketing Platforms in 2019
Influencer Marketing
1. YouTube Monetization 1.1 How to Cooperate with YouTubes 1.2 How to Become a YouTube Influencer 1.3 Handle Your Ecommerce on YouTube 1.4 Monetize YouTube Videos 1.5 Optimize Your YouTube Channel 1.6 YouTube Sponsorship 2. Top Influencers 2.1 Top Social Media Influencers 2.2 Top YouTube Influencers 2.3 Great Social Media Influencer 3. Helpful Influencer Platforms 3.1 Helpful Influencer Marketing Platforms 3.2 Helpful Social Media Influencer Agencies 3.3 Helpful Influencer Management Platforms 3.4 Helpful Influencer Database 3.5 Best Influencer Marketplace 3.6 Top Useful Micro Influencer Platforms 4. Influencer Marketing Tools 4.1 Best Social Media Marketing Tools 4.2 Helpful Influencer Marketing Websites 4.3 Why Do You Need an Influencer Marketing Platform 4.4 Useful Influencer Network Services 4.5 Helpful Influencer Marketing Software 4.6 Helpful Influencer Searching Engine 4.7 Helpful Social Media Influencer Agencies 4.8 Best Influencer Marketing Hub 5. Influencer Marketing Tips 5.1 Best Social Media Marketing Examples 5.2 Top Influencer Marketing Tips 5.3 Latest Influencer Marketing Trend 5.4 Helpful YouTube Marketing Tips 5.5 Top Online Marketing Strategies 5.6 Helpful Social Media Marketing Tips 5.7 Successful Influencer Marketing Examples 5.8 Influencer Marketing Tips for Dummies 5.9 Facts about Influencer Marketing 5.10 Influencer Marketing Theory 6. Influencer Marketing Research 6.1 Influencer Effect Tracking 6.2 Influencer Marketing Statistics 6.3 Social Media Marketing Strategies 6.4 How to Do Influencer Marketing Research 6.5 Influencer Marketing Research Efficiently 7. Tell Fake Influencers 7.1 Check Fake Social Media Accounts 7.2 Spot Fake Influencers 7.3 Tell Fake Instagram Influencers 8. Competitors 8.1 Best Alternatives to Klear 8.2 Helpful Alternatives to Deep Social 8.3 Hootsuite Review and Its Best Alternatives 8.4 Use Klout to Find Influencers 8.5 HypeAuditor Review and Its Best Alternatives 8.6 Best Alternatives to Scrunch 8.7 Social Bakers Review and Its Best Competitors 8.8 Tribe Influencer Review and Its Best Alternatives 8.9 What is Klout Score 8.10 What's Social Blade and Best Alternatives to It 9. Other Tips & Tricks 9.1 Digital Influencers 9.2 Use Online Video Marketing to Promote Your Business 9.3 Measure Social Media Impact with Several Ways 9.4 Impact of Social Media Marketing 9.5 Know Your YouTube Audience Demographics 9.6 Different Types of YouTube Content