Were you a frequent user of Deep Social or someone that’s looking into it for the first time? Well, either way, you’re probably bummed to learn that Deep Social has since been taken down. If you look at the website where the tool used to be hosted, the tool will still be there. However, it won’t function like it used to. Don’t fret, however, there are a couple of alternatives to Deep Social that you can test out today and we’re going to be covering all of the best ones down below! So, stick around, and learn a little about the most helpful alternatives to deep social!
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Before we get down to introducing Deep Social alternatives, let’s talk about what Deep Social was. In the simplest words, Deep Social was an analytics tool that ranks social media influencers and provides deep insights into their audience demographics, level of reach, engagement rates, etc. To use it, all you had to do was enter an influencer’s social media username. The tool is completely AI-Driven and very quickly delivers in-depth reports on the influencer that you want to look into.
Of course, Deep Social is not the only program that will allow you to do this. However, it was one of the most popular tools available back when it was still up and running.
Before we list down all the alternatives that we have compiled for Deep Social, we’re going to first teach you how to use one of those said alternatives. For this, we’re going to introduce our favorite alternative, InflueNex. InflueNex is primarily an influencer search tool, which is great for marketers who want to discover new influencers to connect with for future marketing campaigns. However, it does also offer a feature that will allow you to enter an influencer’s name for viewing their channel performance.
We’ll show you just how you can do that below, after this list of InflueNex’s main key features:
Go to the website, and click the Create an Account button at the upper right corner to sign up for InflueNex, but it won’t be asking you for any real personal or billing information.
First off, check out the different filters that it provides and select parameters based on what niche, country, language, price range, etc. is relevant to the influencer you’re looking for.
Next, you can either type in the username of the influencer that you’re looking for OR you can enter a keyword relevant to your niche. Once that is done, click the Search button and wait for InflueNex’s AI-driven algorithms to pull up a list of influencers that are relevant to your selected parameters.
You may want to take advantage of the Sort By feature, which will help you organize the list of influencers in the most meaningful way to you (by Subscribers, Views, etc.)
This is the part where we start to see the characteristics that make InflueNex the best alternative to Deep Social. As you can see in the image below, you can see in-depth analytics on whatever influencer you choose (subscribers, views, engagement rate, etc.)
InflueNex also has some of its data organized in convenient visual stats. Like the Channel Performance module (shown below), where you can see the YouTuber’s average likes/comments per post and see the latest view count for their last 20 videos.
InflueNex offers many more insights -- like the Growth Tendency graphics that are shown below, which you can use to determine how a YouTuber has been doing in the past weeks, months, years, etc.! If you want to see more influencer analytics, click here and start searching now!
With the help of InflueNex, you're able to contact influencers with one click. Once you've decided that influencer meets your requirements, you can click the Send Invitation button at the upper right corner to send the collaobration email to the influencer.
For this next part, we’re going to start breaking down all the other alternatives we have found for Deep Social. Much like InflueNex, some of these will offer a little more than the simple search engine style offered by Deep Social. They’re also spread out over a variety of different social media networks. These platforms allow you to see the analytics of social media influencers on Instagram, Twitter, Facebook, and more. So, even if one or two might not be applicable to you, there will surely be something here that you can try out and use!
For our first Deep Social alternative, we have Social Blade. Now, much like InflueNex, it is also a YouTube-based social analytics tool. The two are similar but also different. For one, Social Blade is primarily meant to be used in order to analyze known-influencers social analytics (you have to have their username ready), so you can’t use it in order to discover new social media influencers (like you can do with InflueNex.) What you can do with Social Blade includes the following:
Key Features of SocialBlade
Next up is Hype Auditor, an Instagram analytics tool that lauds itself for being able to suss out fake followers and fake engagement. This is helpful because Instagram just so happens to be one of the fastest rising stars in the world of social networks (next to YouTube at least), and there are lots of influencers out there who want to give themselves a bit of a head start. In fact, it’s been said that around 1 out of 8 Instagram influencers in the UK had bought followers at some point. Hype Auditor ensures that you’re getting the most bang out of your buck and that you aren’t cheated. As far as features go, you can expect the following:
Key Features of Hype Auditor
Hootsuite is a bit of a unique take on Deep Social Alternatives. It’s less of an analytics tool and more of a social media marketing tool. It will allow you to check on the status of your analytics (as well as the analytics of other influencers -- although you’d have to pay for the higher-end plans), but its main function is to serve influencers who want to make sure that their content is published when it needs to be published and that it is optimized for the type of content your audience seems to enjoy the most.
Key Features of HootSuite Analytics
Next up is Crowdfire, which is actually pretty similar to Hootsuite. At least, in terms of available features -- it’s primarily a content managing tool, allowing you to schedule, optimize and more. the content that goes up on your social media accounts. In that sense, this is really made more for influencers themselves than businesses or marketers. However, it could still prove to be useful, even in those cases, especially if you can afford the higher-end subscription plans.
Key Features of Crowdfire
Next, we have Social Rank, a Twitter/Instagram tool for influencers looking to optimize their own content. Again, this is less for marketers and businesses and more for individuals who want to grow their following through detailed insights on their account. That includes audience demographics, post-engagement analysis, etc. It’s actually one of the more advanced tools out there. However, the pricing is not available for just anyone -- you’ll have to actually sign up for a demo before you can have access to their subscription plans.
Key Features of Social Rank
Sixth on this list is Iconosquare, a paid mobile application that is (once again) meant for influencers who want to be able to manage their content. Be it through scheduling, optimization, etc. It’s meant to be used for Instagram, and it provides a lot of great insights on demographics, impressions, engagement rate, etc. It will also allow you to track other influencers as well. Although, the tools offered for that purpose are not as advanced as the provided influencer tools.
Key Features of Iconosquare
Keyhole is next up on our list. It’s another one of those influencer management tools. Allowing you get insights on the performance of your social media account (but also the accounts of your greatest competitors.) These insights are not necessarily going to be the same as what’s provided for Social Blade or InflueNex, but they are helpful, nonetheless. Especially for providing background on the audience that you need to connect with and what they else they would like to know from you.
Key Features of Keyhole
This is one of the most well-known analytic tools available out there, although it is also not quite as advanced as some of the other tools that we’ve covered thus far. It’s thorough and FREE but it is exactly what it is -- an analytics viewer for influencers/brands. This won’t be very helpful if you want to see the stats of other influencers, but it does provide some insight into the audience and active engagement rates of the influencers that use it.
Key Features of Instagram Insights
We’re nearing the end of this list, but that doesn’t mean that Social Bakers, our 9th pick, is any worse than the other tools that we’ve introduced thus far. In fact, it provides great insights to Instagram Influencers! It’s a lot similar to InflueNex too, at least, in the sense that it will allow you to discover new influencers as well (rather than just searching for them by name -- which makes it optimal for marketers who are looking for new collaborative partners or influencers who want to get a broader look at the competitors in their neck of the woods.)
Key Features of Social Bakers
The last tool on our list is SquareLovin. Some consider it very much like the actual Instagram Insights tool that Instagram itself provides. And, it’s no wonder. A lot of the tools offered by this tool and Instagram insights are about the same. The only big difference is the fact that it won’t require you to turn on the business account setting on your Instagram account (which has been said to lower exposure.) It’s also FREE and you can use it today -- although, much like Instagram Insights, this is really meant to be used primarily by influencers.
Key Features of SquareLovin
Deep Social was a great tool, and it’s unfortunate that it is no longer up and running. However, that doesn’t mean that you can’t get your analytics elsewhere! Case in point, we’ve dropped quite a few alternatives on your plate today, and hopefully, one of these will provide a little help for you! As for the one that we recommend you try out first, we suggest checking out InflueNex. It’s the most helpful option -- available for use whether you’re an influencer, marketing, business, etc. With the help of its powerful features, this influencer marketing platform will be helpful for your business.
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