Influencers these days are very proactive, and they know exactly how to get into contact with brands for potential collaborations. So, as a brand, what should you do when you’re contacted by a YouTuber hoping to work with you on the promotion of your products? Well, we have a couple of tips and tricks to teach you below — including an outreach tool that you can use to organize your campaigns and even templates that you can use as a response to influencer outreach messages that you receive!
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If you’re contacted by a YouTuber that is asking for sponsorship, then there are certain things that you should do in order to make sure that they are the right influencer for the job! For the most part, their YouTube channel and their activity will be your main priority here. However, as we’ll point out to you in the last couple of tips, you should also take a look at the influencer’s activity outside of YouTube.
The first thing that you need to do is ‘get to know the influencer.’ What are they like? What kind of content do they create? What niche do they fall on? These are all important things that you need to find out in order to be able to really deep dive into the influencer’s social media presence. For doing this, we recommend using an influencer stats and analytics tool (the example we’ve chosen in the image below is through InflueNex.)
Next, check how their YouTube channel is performing! Have their views gone up or down? How about their level of engagement? For this statistic, it’s best to look at how their current videos are performing (as it will be the most accurate representation of how their sponsored video will be like.)
Their recent activity is important, but you should also take a look at how they’ve been growing! How’s their growth trend in the past year? Has it remained steady? Was there a point where there was a big drop in growth? If so, it’s up to you to figure out what caused it in order to avoid partnering with a Youtuber who is potentially controversial.
Next, is their audience demographics! Since the goal of the collaboration is to promote a product, you have to check whether or not their demographics match the product that you’re selling! For example, if you’re selling a product that was created for women in china, ages 30-35, then don’t hire an influencer whose demographic is made primarily out of men in the US, ages 12-17!
In case you are looking to launch larger campaigns (with multiple influencers), you should take the time to check out similar channels as well! This will make it easier for you to organize your influencer roster. Plus, it will also show you how the YouTuber’s ‘rivals’ are performing (are they performing better or worse?)
This is something that probably belongs in the middle-stages of your campaign (when you are planning out the content for the sponsored post.) However, there’s no reason not to check out one of the YouTuber’s posts not. In fact, it would be good to check out both a sponsored and non-sponsored post of theirs. It will allow you to get to know the influencer better as well as figure out whether or not you want their product to be connected to their kind of content!
This is a bit of a ‘gimme’ but it’s also a good idea to find out what kind of products (if any) they talk about most! For example, you probably want to avoid hiring an influencer who talks organically about one of your rivals a lot (as it may result in conflicts of interest), and it’ll also give you an idea if your product will look organic when mentioned by them!
Now that you’ve gone through the YouTuber’s YouTube account, it’s time to start looking elsewhere! Start with Instagram first! Instagram posts and Instagram stories are the most popular form of influencer marketing these days. So, check out their Instagram and see if it will work if they featured your product on that account as well.
Twitter is another big social platform that you’re probably going to want to check out in full! A lot of social media stars are active on Twitter these days, and whilst Twitter-based influencer marketing is not as big as other social networks, it’s still a good place to include a small to medium-size promotion. If not for the actual product, then the video/post that the sponsored product is talked about!
Facebook works really well for certain demographics (you’ll find that it may be a lot different from what is shown on their main YouTube channel.) Because of that, you may find it more effective to host your promotion there. So, don’t forget to look through it to see whether it can be used for your campaign!
Alright, so, suppose you have done all the research that you needed to do and now you have to actually respond to the YouTuber’s message. what do you do next? Continue reading as we demonstrate how you can use a tool called InflueNex in order to contact the YouTuber who messaged you for a potential collaboration! With this tool, you can do the following:
Key Features of InflueNex
Firstly, enter InflueNex.com, and signup an account. Then, you'll be able to enter the influencer's name you'd like to contact.
Click the name of the influencer to enter the dashboard of the influencer. Then you'll be able to learn about the details of the influencer, and you can click the Send Invitation button at the upper right corner to get connected with the influencer.
You'll be navigated to the email service page of InflueNex. On this page, you can edit the email title and content, and then click the Send button at the bottom to send the collaboration email to the influencer.
If you’re not confident about your response just yet, either use the SAVE button to save the message as a draft or use the SAVE AS TEMPLATE button to save the letter as a template that you can use at a later date.
You may know how to respond when you're contacted by YouTubers to promote your product, now let’s talk about what you may want to say. The following are 5 templates that you can use to reply to the YouTuber who messaged you. In our breakdown, we’ve explained how you can change up each email template to suit your purposes — as well as how each template may benefit you!
This template is written as an outreach template (for brands who want to contact influencers.) However, it can just as easily be changed into a template for responding to a YouTuber asking for sponsorship. Important key points addressed in this template are as follows: influencer research, product marketing, and the scheduling of a meeting call.
If you are contacted by a YouTuber that is asking about why your product didn’t deliver the promised benefits (or something along those lines), it’s best to respond immediately. For this, just like the template shown below, it’s best to stay courteous. Keep in mind that the influencer is kindly asking for your help on the subject. So, if you can fix the problem before you are given a bad review, all the more power to you!
If, rather than a sponsorship, the YouTuber contacted you in order to tell you that they were talked about your product in a recent post (some YouTubers do this to establish a relationship with brands that they like), make sure to send a kind response back! If possible, suggest featuring their post on your own social channels (or website), that would make for a pretty great promotional ad that may persuade people to actually purchase your product!
If you are contacted by an influencer with a request for an open collaboration (where they ask you what kind of campaign will work best for your brand), have a response prepared for the type of marketing campaigns is best suited for influencers! For example, the template below is an open invitation for the influencer to be a brand ambassador — where profits are shared for every sale made.
This follow-up response template is a template that you should keep in hand in case the influencer takes a little too long to respond! With the way some email services are handled, your initial response letter may have been thrown in the trash or spam folder. So, it’s always best to have a response like this prepared just in case!
Sometimes you, as an influencer, needs to be the one to take the first step! Fortunately, a lot of brands are more than aware of how influencer marketing can benefit them these days. So, you coming up to them will probably result in less work for them! It’s also a great way to get a head start on some of the other influencers in your field, and it will open up more opportunities at a later date as well, especially if you are able to properly establish a relationship between you and the brand!
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