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What to Do When Contacted by YouTuber

to Promote Your Products

Influencers these days are very proactive, and they know exactly how to get into contact with brands for potential collaborations. So, as a brand, what should you do when you’re contacted by a YouTuber hoping to work with you on the promotion of your products? Well, we have a couple of tips and tricks to teach you below — including an outreach tool that you can use to organize your campaigns and even templates that you can use as a response to influencer outreach messages that you receive!

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Part 1. Tips & Tricks about Being Contacted by YouTuber

If you’re contacted by a YouTuber that is asking for sponsorship, then there are certain things that you should do in order to make sure that they are the right influencer for the job! For the most part, their YouTube channel and their activity will be your main priority here. However, as we’ll point out to you in the last couple of tips, you should also take a look at the influencer’s activity outside of YouTube.

Tips and Tricks about Being Contacted by YouTuber

1. Get to Know the Influencer

The first thing that you need to do is ‘get to know the influencer.’ What are they like? What kind of content do they create? What niche do they fall on? These are all important things that you need to find out in order to be able to really deep dive into the influencer’s social media presence. For doing this, we recommend using an influencer stats and analytics tool (the example we’ve chosen in the image below is through InflueNex.)

Contacted by YouTubers to Promote Your Product - Get to Know the Influencers

2. Check Their Channel Performance

Next, check how their YouTube channel is performing! Have their views gone up or down? How about their level of engagement? For this statistic, it’s best to look at how their current videos are performing (as it will be the most accurate representation of how their sponsored video will be like.)

Contacted by YouTubers to Promote Your Product - Check Their Channel Performance

3. Analyze Their Growth

Their recent activity is important, but you should also take a look at how they’ve been growing! How’s their growth trend in the past year? Has it remained steady? Was there a point where there was a big drop in growth? If so, it’s up to you to figure out what caused it in order to avoid partnering with a Youtuber who is potentially controversial.

Contacted by YouTubers to Promote Your Product - Analyze Their Growth

4. Analyze Their Audience

Next, is their audience demographics! Since the goal of the collaboration is to promote a product, you have to check whether or not their demographics match the product that you’re selling! For example, if you’re selling a product that was created for women in china, ages 30-35, then don’t hire an influencer whose demographic is made primarily out of men in the US, ages 12-17!

Contacted by YouTubers to Promote Your Product - Analyze Their Audience

5. Check Out Similar Channels

In case you are looking to launch larger campaigns (with multiple influencers), you should take the time to check out similar channels as well! This will make it easier for you to organize your influencer roster. Plus, it will also show you how the YouTuber’s ‘rivals’ are performing (are they performing better or worse?)

Contacted by YouTubers to Promote Your Product - Check Out Similar Channels

6. Check Their YouTube Content

This is something that probably belongs in the middle-stages of your campaign (when you are planning out the content for the sponsored post.) However, there’s no reason not to check out one of the YouTuber’s posts not. In fact, it would be good to check out both a sponsored and non-sponsored post of theirs. It will allow you to get to know the influencer better as well as figure out whether or not you want their product to be connected to their kind of content!

Contacted by YouTubers to Promote Your Product - Chekc Their YouTube Content

7. See What They Talk About Most

This is a bit of a ‘gimme’ but it’s also a good idea to find out what kind of products (if any) they talk about most! For example, you probably want to avoid hiring an influencer who talks organically about one of your rivals a lot (as it may result in conflicts of interest), and it’ll also give you an idea if your product will look organic when mentioned by them!

Contacted by YouTubers to Promote Your Product - See What They Talk About Most

8. Check Their Instagram

Now that you’ve gone through the YouTuber’s YouTube account, it’s time to start looking elsewhere! Start with Instagram first! Instagram posts and Instagram stories are the most popular form of influencer marketing these days. So, check out their Instagram and see if it will work if they featured your product on that account as well.

Contacted by YouTubers to Promote Your Product - Check Their Instagram

9. Check Out Their Twitter

Twitter is another big social platform that you’re probably going to want to check out in full! A lot of social media stars are active on Twitter these days, and whilst Twitter-based influencer marketing is not as big as other social networks, it’s still a good place to include a small to medium-size promotion. If not for the actual product, then the video/post that the sponsored product is talked about!

Contacted by YouTubers to Promote Your Product - Check Out Their Twitter

10. Check Out Their Facebook

Facebook works really well for certain demographics (you’ll find that it may be a lot different from what is shown on their main YouTube channel.) Because of that, you may find it more effective to host your promotion there. So, don’t forget to look through it to see whether it can be used for your campaign!

Contacted by YouTubers to Promote Your Product - Check Out Their Facebook

Part 2. What to Do when Contacted by YouTuber to Promote Your Product

Alright, so, suppose you have done all the research that you needed to do and now you have to actually respond to the YouTuber’s message. what do you do next? Continue reading as we demonstrate how you can use a tool called InflueNex in order to contact the YouTuber who messaged you for a potential collaboration! With this tool, you can do the following:

Key Features of InflueNex

  • Find influencers to work with through advanced search tools.
  • Analyze the influencer’s stats and analytics.
  • Contact the influencer with found contact information.
  • Use the management feature to manage your influencers.

How to Find Influencer's Stats with InflueNex

Step 1. Find Influencer

Firstly, enter InflueNex.com, and signup an account. Then, you'll be able to enter the influencer's name you'd like to contact.

Contacted by YouTubers to Promote Your Product - Find Influencer

Step 2. Use the Message Tool

Click the name of the influencer to enter the dashboard of the influencer. Then you'll be able to learn about the details of the influencer, and you can click the Send Invitation button at the upper right corner to get connected with the influencer.

Contacted by YouTubers to Promote Your Product - use the Message Tool

Step 3. Write Your Response Message

You'll be navigated to the email service page of InflueNex. On this page, you can edit the email title and content, and then click the Send button at the bottom to send the collaboration email to the influencer.

Contacted by YouTubers to Promote Your Product - Write Your Response Message

Step 4. Save As Template

If you’re not confident about your response just yet, either use the SAVE button to save the message as a draft or use the SAVE AS TEMPLATE button to save the letter as a template that you can use at a later date.

Contacted by YouTubers to Promote Your Product - Save As Template

Part 3. How to Reply when You're Contacted by YouTubers

You may know how to respond when you're contacted by YouTubers to promote your product, now let’s talk about what you may want to say. The following are 5 templates that you can use to reply to the YouTuber who messaged you. In our breakdown, we’ve explained how you can change up each email template to suit your purposes — as well as how each template may benefit you!

How to Reply when You're Contacted by YouTubers to Promote Your Product

1. Set up a Phone Call

This template is written as an outreach template (for brands who want to contact influencers.) However, it can just as easily be changed into a template for responding to a YouTuber asking for sponsorship. Important key points addressed in this template are as follows: influencer research, product marketing, and the scheduling of a meeting call.

Benefits:

  • Addresses a potential call for discussing details.
  • Mentions a product for the sponsorship.
  • Perfect ‘approval’ letter.

Contacted by YouTubers to Promote Your Product - Set up a Phone Call

2. Solicit Feedback for Product/Service

If you are contacted by a YouTuber that is asking about why your product didn’t deliver the promised benefits (or something along those lines), it’s best to respond immediately. For this, just like the template shown below, it’s best to stay courteous. Keep in mind that the influencer is kindly asking for your help on the subject. So, if you can fix the problem before you are given a bad review, all the more power to you!

Benefits:

  • Uses the right tone for the subject matter.
  • Schedules a potential meeting for addressing product issues.
  • May prevent bad reviews that can harm your business sales.

Contacted by YouTubers to Promote Your Product - Solicit Facebook for Product

3. Request to Post or Share their Review

If, rather than a sponsorship, the YouTuber contacted you in order to tell you that they were talked about your product in a recent post (some YouTubers do this to establish a relationship with brands that they like), make sure to send a kind response back! If possible, suggest featuring their post on your own social channels (or website), that would make for a pretty great promotional ad that may persuade people to actually purchase your product!

Benefits:

  • Establishes long-term relationship potential with the influencer.
  • Opens the possibility for future collaborations.
  • Acts as a positive review that can boost sales.

Contacted by YouTubers to Promote Your Product - Request to Post or Share Their Review

4. Template with Collaboration Request

If you are contacted by an influencer with a request for an open collaboration (where they ask you what kind of campaign will work best for your brand), have a response prepared for the type of marketing campaigns is best suited for influencers! For example, the template below is an open invitation for the influencer to be a brand ambassador — where profits are shared for every sale made.

Benefits:

  • Template dictates expectations on the influencer.
  • A phone number is provided for open communication.
  • Very little editing is needed to make it a response-letter.

Contacted by YouTubers to Promote Your Product - Template with Collaboration Request

5. Follow-up Response Template

This follow-up response template is a template that you should keep in hand in case the influencer takes a little too long to respond! With the way some email services are handled, your initial response letter may have been thrown in the trash or spam folder. So, it’s always best to have a response like this prepared just in case!

Benefits:

  • Great follow-up response.
  • Prevents missed-emails.
  • Short and to-the-point.

Contacted by YouTubers to Promote Your Product - Follow-up Response Template

Conclusion:

Sometimes you, as an influencer, needs to be the one to take the first step! Fortunately, a lot of brands are more than aware of how influencer marketing can benefit them these days. So, you coming up to them will probably result in less work for them! It’s also a great way to get a head start on some of the other influencers in your field, and it will open up more opportunities at a later date as well, especially if you are able to properly establish a relationship between you and the brand!

Written by Christine Smith on the Nov 20,2019 21:44 pm
Resource > Find & Contact Influencers > What to Do When Contacted by YouTubers to Promote Your Product
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