One of the first steps in effective marketing is learning how to contact influencers for a collaboration. It’s not just being able to send your message either. You’ll have to make sure that the message has meaning and is enough to persuade the influencer in question to work with you! Learn the basics of this process by consolidating the tutorials and the tips and tricks we’ve laid out below.
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In order to make things easier for you in the long-run, it’s important to try out tools that will be able to effectively speed up your process! For that, we recommend that you check out InflueNex. InflueNex was designed very specifically for influencer marketing — and it’s useful for the actual outreach step as well! Here are just a few of its features that you can use in order to reach out to influencers for marketing your brand or products:
InflueNex is an online platform, therefore the first thing is visiting the website and creating an account. You'll only need to click the I'm a Brand button to sign up on InflueNex.
After creating an account on InflueNex, you can use the search engine to find the influencer you need. With the search bar, you can search for influencers based on their name or commonly used keywords.
In order to make the search for your chosen influencer easier, you can use the filters offered. There are filters available for narrowing down results based on category, area, language, etc.
Once you’ve found an influencer to work with, go to their YouTube Stats & Analytics Dashboard. This is where you can see deep insights on the YouTuber in question. More importantly, however, is the Send Invitation button. Click that to proceed to the next step.
Clicking the button specified in step 4 will lead you to a page where you can compose the email that you want to send to the influencer (their contact information will be plugged in automatically by InflueNex, so hitting the “Send” button will send the message to the influencer immediately.)
In this second part, let’s compare methods by looking at how to contact influencers for marketing in the traditional way. Of course, such methods differ based on the social network that you’re targeting. However, sticking to the same social network that is supported by InflueNex, here is a look at the steps required to contact influencers with the use of manual search and known web-based e-mail service.
The first step in effectively contacting an influencer manually is to search for their profile on their social network of choice. The most common way of doing this is to use the ‘search’ bar offered by most social networks to find the influencer based on their chosen username.
Once you have found the influencer you want to work with, you will have to search manually for their contact information. In most circumstances, this email is offered on their bio (or in the case of YouTubers, their ABOUT page.)
You’ll then have to take your outreach elsewhere (through an email service like Gmail or Yahoo Mail) and use the contact information you found in order to pitch your collaboration request to the influencer in question.
For the last portion of this article, we’re going to be breaking down some of the basics involved in the process of contacting influencers to approach for marketing campaigns. These tips and tricks will encompass a variety of stages involved with the process but will primarily focus on the outreach stage and how you can get through it successfully.
If you’re concerned about the outreach being too ‘cold,’ start by catching the influencer’s attention on social media! Showing that you care about their content and that it matters to your brand will definitely help make the entire process go more smoothly! It will also help make the actual collaboration look more organic at the end, which is a good thought to keep in mind.
If you’re still struggling when it comes to finding the influencer’s contact information, cheat a little by using a tool! There are tools created specifically for this purpose. Hunter.io, for example, is a tool that is great for discovering the contact information of blog influencers. It’s a browser plugin that you can install and use to find out the email address connected to the domain used by the blog influencer.
Getting to know the influencer is a large part of the outreach process! The more you know them, the better you can personalize your emails and your strategies. Of course, a lot of this will rely on your ability to consolidate their stats to use effectively. However, don’t stop there! Get to know the influencer’s habits and use this in order to make your collaboration foolproof.
If you’re struggling at finding words to say, then use a template! There are a variety of email templates available out there for all types of outreach! In the image below, we used InflueNex in combination with an email template so that we can start drafting our message to the influencer we wanted to launch an email campaign with. You can do this yourself at any time.
The end all be all are influencer agencies! This is for marketers who are looking for an effective method that will allow them to sit back and let informed professionals handle the actual outreach process! This is a perfectly acceptable alternative for those who are concerned about the effort it takes to perform successful outreach programs.
Start marketing now with the use of InflueNex and the other tips that we introduced! There’s no reason to hesitate, not when so many are seeing so much success with this new but ever-growing industry. It’s a lot easier now more than ever with the tools and templates that people have cultivated from their experience. So, take advantage of those things and start growing.
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