Are you concerned about how your influencer marketing campaigns are proceeding? Then you may want to consider trying out an influencer outreach agency. There is a variety of them available out there, but each one should be able to help ease your worries when it comes to launching and managing your influencer campaigns. Continue reading to be introduced to our favorite and another 9 outreach agencies in the market that you can check out as an alternative.
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InflueNex is the platform to try if you’re looking to remain relatively independent when it comes to strategizing and managing your influencer outreach campaigns. With this tool, you can personally locate and analyze the influencers of interest. Then, once you’ve found the influencer for you, contacting them is made easy with the on-site email composer/communications management features.
If you want to start using InflueNex for your influencer outreach campaigns, start by heading to the URL linked below! Immediately, you’ll have access to InflueNex’s very own influencer search toolbox features.
There are two different ways that you can find influencers to reach out to with InflueNex. The first is a ‘search bar.’ This is where you can type down keywords, names, video titles, etc.
The next tool is the advanced filters. With these, you can filter your search and narrow down the results so that you can find the optimal influencer for your campaign.
To contact the influencer you want for your campaign, go to their InflueNex dashboard (sample is shown below), and click the pink Send Invite button at the top right of the screen.
You won’t need to leave InflueNex to contact your influencer of choice. An outreach tool is available on-site for writing and delivering your outreach message to your intended target.
Besides InflueNex, you have other options for choosing the online influencer outreach agency for you. In this part, we're going to introduce another 9 online influencer outreach agencies in the market.
MediaKix is one of the best-known marketing agencies out there (especially on the western side of the world — as their offices are based in California.) They work with businesses and influencers alike in order to successfully bring about incredibly massive influencer campaigns that have been crucial to the growth of well-known brands like BarkBox, Blue Apron, Nordstrom, and many others (all of which you see often being talked about on social media.)
Hire Influence is another one of those big-name influencer marketing agencies that you hear often in the industry. The company has been in business since 2011, and it’s been a part of the growth of many brands today. Unfortunately, this group is better trained for bigger brands and companies, but they do have plenty of influencers in their arsenal for all niches.
Viral Nation is another well-known online influencer outreach agency. They work globally and have acquired many big names (like Apple or Crayola) in their repertoire. Much like with most online agencies such as this, the purpose of Viral Nation is to connect brands and influencers and strategize how to make the biggest ‘bang’ on social media.
Kairos Media is a lesser-known, but still, very helpful influencer outreach agency that is around 30,000 influencers strong. They’re still pretty new in the influencer marketing industry (at least when compared to others), however, they’ve already brought about many successful collaborations between brand and influencers alike!
Again, Go Fish Digital is not a name that you hear about often, but they have been known to partner with many big-name brands (a couple of which include the ever-popular GEICO, Hyatt, and even the Monster Energy Drink.) The goal of the agency is to set in motion powerful relationships between influencers and brands (no matter the niche they may participate in.)
Upfluence is another big-name influencer marketing agency, but it’s not one many of the smaller brands can afford. The thing to celebrate, however, is the fact that joining this platform will allow you to reach out to up to 1 million different influencers (all of which have been specifically curated for this very purpose — be it for their engagement rates, marketability, niche, etc.)
BuzzSumo is closer to InflueNex than some of the other marketing influencer agencies on this list. However, much like with Upfluence, it received a lower spot on the list because it’s not necessarily an agency that will connect you to influencers. Instead, using this can help you locate and potentially contact influencers that may be of interest to your chosen niche.
BuzzStream is a lot like BuzzSumo, in that, it was specifically designed for helping brands (new or otherwise) locate the best influencer to work for them. The platform offers an incredibly easy-to-use interface that you can use in order to connect with a number of different influencers (from a variety of social media platforms) that are a part of different niches.
FameBit is similar to InflueNex in that it focuses on YouTube influencers. It enforces very strict guidelines for entry — which ensures that you are always connecting to influencers that will be able to spread your message in a way that will benefit your brand and the public’s awareness of your product. With YouTube being one of the leading social media platforms to-date and video-based marketing campaigns seeing huge success, FameBit is definitely an agency to consider.
Without a doubt, reaching out to (or using) one of the online influencer outreach agencies mentioned above will make your campaigns go a lot smoother. So, if you’re concerned about the trajectory of your sales, then these are the ones to try. InflueNex, especially, is one of the best for those who are looking to enter the world of video-based marketing — which is all the rave these days, especially if you’re looking to reach out to the younger generation.
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